A study reveals that almost 60% of TikTok videos presented to new users consist of low-quality AI content.
**Summary**: Kapwing's report reveals that 59% of videos shown to new TikTok accounts are low-quality, AI-generated content, a rate three times higher than that of YouTube. The study, which analyzed over 10,000 TikTok videos across 20 categories, found that kids' content is particularly affected, with 57% of videos in the Kids category being classified as "AI slop." In comparison, categories like fitness, music, and fashion have less than 2% AI content. The research highlights how the TikTok algorithm serves predominantly AI-generated videos to new users, as it lacks prior behavioral data to tailor recommendations. This raises concerns about content quality, especially in educational topics where accuracy is crucial. TikTok has made attempts to address the issue with user controls but has not significantly reduced the amount of AI content. Legal challenges are also mounting regarding the app's handling of children's content. The findings suggest that AI-generated content is a significant issue for TikTok, and its impact on user experience might define the platform going forward.
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A study reveals that almost 60% of TikTok videos presented to new users consist of low-quality AI content.
A Kapwing analysis of 10,742 TikTok videos revealed that 59% of the content presented to new accounts consists of AI-generated material, which is three times higher than the rate seen on YouTube Shorts.
