Martin Scorsese has officially aligned himself with the AI group, and it's not what anyone anticipated.
Martin Scorsese has teamed up with AI startup Black Forest Labs to utilize generative AI for storyboarding.
Hollywood’s intricate relationship with artificial intelligence has taken an intriguing turn. Renowned director Martin Scorsese, known for films like Goodfellas, Raging Bull, and The Departed, has joined Black Forest Labs as a partner and adviser. This rapidly growing startup focuses on AI image generation.
According to the New York Times, Scorsese applied the company's technology in preproduction for a new project and shared a video from his office in New York expressing his excitement. For an industry that recently struck partly due to concerns over AI, this development is noteworthy.
Scorsese is implementing AI in a different manner than anticipated.
The director is using AI solely for storyboarding, which involves visually planning scenes before filming begins. He mentioned that after 70 years of creating his own storyboards, he often found it challenging to convey the images in his mind to his cinematographer, production designer, and art director.
The technology from Black Forest Labs, which leverages open AI models known as FLUX, has helped him address that challenge. This 70-employee company is based in Freiburg, Germany, and currently has an estimated value of around $3.25 billion. Its technology already supports image features in Adobe, Canva, Microsoft, and Meta.
Hollywood is becoming more receptive to AI despite previous protests.
Scorsese is not alone; many other notable figures in the industry are heading in a similar direction. Amazon MGM Studios recently revealed three AI-generated animated series for children, and Netflix is developing an internal studio called INKubator dedicated to producing AI-generated animated content.
Additionally, the likeness of Val Kilmer is being revived using AI technology for the upcoming film As Deep as the Grave. An AI actress named Tilly Norwood has also started to make headlines in Hollywood, with her presence igniting heated discussions about the industry's future.
However, not everyone is on board. Steven Spielberg has publicly expressed significant concerns, clearly opposing the notion of AI taking over human creativity in filmmaking.
Seth Rogen and Guillermo del Toro have also voiced their criticisms of AI at the Cannes festival. The debate remains dynamic, but Scorsese’s endorsement indicates that the conversation has progressed from whether to how AI will be utilized.
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Manisha Priyadarshini is a technology and entertainment writer with over nine years of editorial experience.
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Martin Scorsese has officially aligned himself with the AI group, and it's not what anyone anticipated.
Martin Scorsese has agreed to join as a partner and advisor to the AI startup Black Forest Labs, utilizing its technology for storyboarding in an upcoming film.