A third of the internet displays indications of AI-generated content, attributed to ChatGPT.
The Pew Research Center has discovered evidence of AI authorship on a significant portion of web pages published since late 2022.
The internet has increasingly seen the rise of AI-generated content since the advent of ChatGPT, and a recent analysis by Pew Research Center helps clarify just how prevalent this phenomenon has become. The study indicates that approximately one-third of web pages published after the launch of ChatGPT exhibit signs of AI authorship.
The internet didn’t transform into AI-driven content overnight.
The key term here is “signs.” Pew's research does not claim that one-third of all webpages on the internet were completely written by AI. Instead, it searched for markers that imply AI was involved in the content creation process.
AI authorship is growing across various web domains, particularly .com sites, which have experienced the most significant growth since ChatGPT was released, according to Pew Research Center.
This distinction is crucial because contemporary online writing is not purely categorized as human or machine. A writer might utilize AI to draft an initial version, revise sections, correct grammar, expand content, or create an SEO-friendly article. Consequently, the final product may feature contributions from both humans and machines.
Nonetheless, this trend is difficult to overlook. Since ChatGPT’s public launch in November 2022, the proportion of web content indicating AI authorship has seen a notable increase. This aligns with previous research showing that AI-generated or aided content has become a noteworthy presence on the web, rather than being confined to a niche associated with apparent content farms.
This scenario creates an unusual internet dynamic.
There’s an intriguing irony at play. AI companies require vast amounts of human-generated content to train their models, while those same models are now helping to produce more content for online publication. The internet is evolving into a space where humans write for machines, machines write for humans, and machines may ultimately learn from content created by other machines.
Pew Research Center has identified some common characteristics of AI-generated text.
Additionally, there is a significant discrepancy between the amount of AI content that exists and what people actually encounter. Previous research from Graphite has found that AI-generated articles have neared half of all newly published online articles, yet its separate analysis revealed that human-written pieces still dominate Google search results and references.
This implies that the web isn't on the verge of becoming an unending stream of AI-generated material. However, Pew's findings highlight that the traditional assumption that something posted online was likely authored by a human is becoming increasingly unreliable. While the internet remains human-centric, AI is no longer just a visitor; it is increasingly establishing a presence.
Varun is an experienced technology journalist and editor with over eight years of experience in consumer tech media. His work covers a wide range of topics.
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A third of the internet displays indications of AI-generated content, attributed to ChatGPT.
A recent study by the Pew Research Center reveals indicators of AI authorship on about one-third of web pages that have been published since the launch of ChatGPT in late 2022.
