Google is experimenting with a homepage that prioritizes AI, and it seems that the Search button is becoming less prominent.
A subtle redesign indicates that Google is testing a version of its platform without its traditional Search button.
For many years, the Search button has been a fundamental component of the Google Search experience. However, currently, entering “google.com” in a browser has reportedly unveiled a new simplified interface that no longer features the Search button (for a limited number of signed-out users).
It seems that the tech giant is experimenting with a new, AI-first layout that includes three dedicated buttons unfamiliar to standard Google Search users, but which are commonplace for regular users of the Gemini chatbot.
Search Engine Watch
What changes has Google implemented?
Search Engine Watch initially noticed the modification and verified it independently on three different web browsers: Chrome, Edge, and Comet (via Android Authority). The revamped homepage removes the classic Google Search button.
Instead, it showcases three new AI-centric buttons: Create images, Ask about files, and Brainstorm. These buttons are positioned directly beneath the horizontal search bar. The AI Mode button continues to reside within the search box itself. The “I'm feeling lucky” button appears to have been retained.
Moreover, it's intriguing that the Ask about files and Brainstorm buttons reportedly operate without the need for user login. These features apparently allow users to upload documents or PDFs and inquire about them or brainstorm with Gemini.
Creating images is the only function requiring a sign-in, likely because Google prefers to link this feature to a verified account before incurring costs for processing on Nano Banana generations.
Is this change actually being rolled out, or is it merely a test?
Here's the twist. The report states that this new format is only visible to logged-out users. However, not everyone is experiencing it. Factors such as location, browser, and session seem to influence its visibility. Google has not confirmed the extent of the change either.
My perspective on this is that this development shouldn't be overlooked. Google has dedicated decades to championing the simplicity and usability of its homepage. Nevertheless, quietly positioning “Search” beneath AI-oriented buttons, or at least trialing it, reveals the company's shifting priorities.
While I won't suggest that we should expect the classic layout to be phased out imminently, I cannot ignore Google's recent shift towards its AI initiatives. For now, this new format seems to be part of an A/B test being presented to a select group of users.
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Google is experimenting with a homepage that prioritizes AI, and it seems that the Search button is becoming less prominent.
Seen in Chrome, Edge, and Comet, Google's updated homepage design replaces the classic Search button with three AI-centric shortcuts.