Ford's electric truck, priced at $30,000, is named the Fathom. It includes BlueCruise, bidirectional charging, and a front trunk (frunk) as standard features.
Ford has officially named its affordable electric pickup the Fathom, with a starting price of $29,945, which includes destination fees. This midsize EV is the first vehicle to utilize Ford's new Universal EV Platform. This announcement comes after the company recorded a $19.5 billion loss on canceled EV initiatives in 2025 and stopped production of the F-150 Lightning. Preorders will begin in early 2027, and deliveries are expected to commence in the fall of that year.
The name Fathom signifies a departure from Ford's usual practice of reusing old nameplates for its electric vehicles. Previous models like the Mustang Mach-E, F-150 Lightning, and E-Transit were based on established names. Kay Hart, the general manager for Ford's Model e business, stated that the name Fathom represents "a new depth of innovation" in terms of engineering, manufacturing, and design. Although Ford had trademarked other names such as Fuze, Hive, Mythic, and Evos previously, none have been confirmed for future production vehicles.
Priced just below $30,000, the Fathom is comparable to the Ford Maverick hybrid and falls within the same pricing category as the Chevy Bolt and the new Nissan Leaf. Standard features will include a large touchscreen with built-in Apple Maps for EV route planning, BlueCruise hands-free driving, bidirectional charging, a digital key, and a front trunk. "It is not a stripped-down vehicle," Hart emphasized. While details on battery size, range, and charging capabilities remain undisclosed, Hart noted that options will be available for customers seeking a range of 300 miles.
The truck will utilize locally sourced LFP batteries from the BlueOval Battery Park in Michigan, a $3 billion facility using technology licensed from CATL. Production will take place in Louisville, Kentucky, employing a new “assembly tree” manufacturing technique. Ford CEO Jim Farley mentioned last week that Chinese EVs could enter the US market within five years, positioning the Fathom as Ford's strategic response with a competitively priced, ground-up EV platform. Hart also indicated that the Fathom and Maverick Hybrid are aimed at distinct buyer segments, with many Fathom purchasers likely viewing it as a lifestyle vehicle rather than a work truck.
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Ford's electric truck, priced at $30,000, is named the Fathom. It includes BlueCruise, bidirectional charging, and a front trunk (frunk) as standard features.
Ford has named its budget-friendly electric pickup the Fathom. It has a starting price of $29,945 and will feature LFP batteries sourced from its Michigan facility. Preorders will begin in early 2027, with deliveries scheduled for fall 2027.