Ford's electric truck, named the Fathom, is priced at $30,000. It includes BlueCruise, bidirectional charging, and a front trunk (frunk) as standard features.

Ford's electric truck, named the Fathom, is priced at $30,000. It includes BlueCruise, bidirectional charging, and a front trunk (frunk) as standard features.

      TL;DR Ford has named its budget-friendly electric pickup the Fathom, starting at $29,945 with LFP batteries, BlueCruise, bidirectional charging, Apple Maps, and a front trunk. Preorders will begin in early 2027, with deliveries set for fall 2027.

      Ford has officially announced the name and price of its economical electric pickup truck. The midsize EV will be called the Fathom, with a starting price of $29,945, which includes destination charges. This model is the first to utilize Ford's new Universal EV Platform, following a $19.5 billion impairment on canceled EV initiatives in 2025 and the discontinuation of the F-150 Lightning. Preorders will start in early 2027, with deliveries expected in the fall.

      The name deviates from Ford’s practice of reusing classic nameplates for electric vehicles. Unlike the Mustang Mach-E, F-150 Lightning, and E-Transit, the Fathom introduces a fresh branding. Kay Hart, general manager of Ford’s Model e business, stated that Fathom signifies “a new depth of innovation” in design, engineering, and manufacturing. Ford had trademarked additional names last year, such as Fuze, Hive, Mythic, and Evos, but none have been confirmed for production.

      With a price just under $30,000, the Fathom is comparable to Ford’s Maverick hybrid and places it alongside competitors like the Chevy Bolt and the fresh Nissan Leaf. Standard features include a large touchscreen equipped with Apple Maps for EV route planning, BlueCruise for hands-free driving, bidirectional charging, a digital key, and a front trunk. “This is not a bare-bones vehicle,” Hart emphasized. Details regarding battery size, range, and fast-charging capabilities have yet to be revealed, but Hart noted options will be available for customers wanting up to 300 miles of range.

      The truck will be powered by domestically produced LFP cells sourced from BlueOval Battery Park in Michigan, where Ford has invested $3 billion in a plant that manufactures batteries using technology licensed from CATL. The Fathom will be produced in Louisville, Kentucky, employing a new “assembly tree” manufacturing technique. Ford CEO Jim Farley informed employees last week thatChinese EVs could enter the US market within five years, and the Fathom is Ford's response: an all-new EV platform created to compete on price with these upcoming competitors. Hart indicated that the Fathom and Maverick Hybrid will appeal to different markets, with most Fathom buyers likely purchasing it as a lifestyle choice rather than for work purposes.

Other articles

Adobe has integrated over 70 of its tools into ChatGPT. Adobe has integrated over 70 of its tools into ChatGPT. Adobe has introduced a ChatGPT plugin that integrates over 70 tools, including Photoshop and Firefly, into the chatbot, emphasizing that it will not replace its applications. ChatGPT allows for unlimited conversations on free accounts and provides upgrades to the latest models. ChatGPT allows for unlimited conversations on free accounts and provides upgrades to the latest models. For free accounts, the limitation on text-based conversations has been lifted, even with the transition to the newer and more advanced GPT-5.6 Luna model. Google has developed an AI translator that operates completely offline on a Raspberry Pi. Google has developed an AI translator that operates completely offline on a Raspberry Pi. Google and Antigravity developed the Gemma Translator, an offline AI translation prototype utilizing Gemma 4 E2B on a Raspberry Pi 5. It does not require internet connectivity and is open source on GitHub. Google Maps can now place food orders, reserve hotel accommodations, and access your calendar. Maps has officially taken on an agent role. Google Maps can now place food orders, reserve hotel accommodations, and access your calendar. Maps has officially taken on an agent role. Google Maps' Ask Maps introduces new agentic capabilities, allowing users to order food through Uber Eats, Toast, and Square, book hotels, and purchase event tickets. Personal Intelligence utilizes information from Gmail and Calendar. Adobe has integrated over 70 of its tools into ChatGPT. Adobe has integrated over 70 of its tools into ChatGPT. Adobe has introduced a ChatGPT plugin that incorporates over 70 tools, ranging from Photoshop to Firefly, into the chatbot, while emphasizing that it will not replace its applications. Adobe is integrating its complete creative ecosystem into ChatGPT through a single unified plugin. Adobe is integrating its complete creative ecosystem into ChatGPT through a single unified plugin. Adobe's latest ChatGPT plugin integrates Photoshop, Premiere, Firefly, and a variety of other tools into one conversational interface.

Ford's electric truck, named the Fathom, is priced at $30,000. It includes BlueCruise, bidirectional charging, and a front trunk (frunk) as standard features.

Ford has named its budget-friendly electric pickup the Fathom. It has a starting price of $29,945 and is equipped with LFP batteries manufactured at its facility in Michigan. Preorders will commence in early 2027, with deliveries expected in the fall of 2027.