A study reveals that TikTok's feeds display AI-generated content three times more often than those on YouTube.
Content aimed at kids has the highest rate of AI-generated material on TikTok.
If you've ever sensed that your TikTok feed contains a lot of inauthentic content, you're not wrong. A recent report from Kapwing reveals that 59% of videos shown to a newly created TikTok account are AI-generated, which is about three times the rate found in a similar analysis on YouTube.
How does TikTok's issue with AI-generated content compare to YouTube?
Kapwing created new accounts on both platforms and manually reviewed the first 500 videos presented to each. On TikTok, 294 of those videos were identified as AI-generated, whereas on YouTube, only 104 out of the initial 500 Shorts were deemed AI-generated, resulting in a slop rate of 21%.
The magnitude of this issue is notable, especially considering that TikTok had marked 1.3 billion videos as AI-generated by November. Kapwing also examined over 10,000 TikTok videos across 20 different categories to understand where AI-generated content is most prevalent.
Which TikTok categories are overcrowded with AI-generated content?
Kids’ content led all categories, with 57% of the 2,000 videos reviewed being AI-generated. The tag #cartoonkids was particularly bad, with 97 out of 100 videos being artificial.
Following closely were the categories of Science and Education, Health, and History, each with AI-generated content rates between 33% and 35%, as these often use animation or voiceover narration rather than real-life demonstrations.
Conversely, categories like Fashion, Music, and Fitness were relatively unaffected, each reporting rates below 2%, likely because these genres rely heavily on actual on-camera presence.
Despite TikTok having introduced tools for users to reduce AI content in their feeds, this study indicates that the default content still heavily favors AI. Currently, the responsibility for distinguishing between AI-generated and genuine content largely lies with the viewer.
Manisha Priyadarshini is a tech and entertainment writer boasting over nine years of editorial experience.
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A study reveals that TikTok's feeds display AI-generated content three times more often than those on YouTube.
A recent report from Kapwing revealed that 59% of videos presented to newly created TikTok accounts consist of AI-generated content, which is approximately three times higher than the rate observed on YouTube.
