Samsung's OLED technology provides the Ferrari Luce with a dashboard that is unlike any seen in a vehicle before.

      Samsung Display has showcased its top display technology not in a smartphone, but in a Ferrari.

      Ferrari Luce

      Ferrari has just introduced the Luce, its inaugural all-electric vehicle, and opinions on its design are quite mixed. Created by Jony Ive, the former design chief at Apple, the car is certainly eye-catching, though not necessarily for all the right reasons.

      However, while the exterior design may provoke debate, few can argue that the interior of the car is truly unique. One of the first features that catches the eye is the futuristic display aesthetic.

      The dashboard is certainly deserving of its own recognition. Samsung Display exclusively powers the interior of the Luce with four OLED panels, and what they have achieved is quite impressive.

      So, what sets this dashboard apart?

      The highlight is the driver's binnacle, the display located in front of the driver that shows speed and driving data. Ferrari and Samsung have layered two OLED panels, a 12-inch panel on the bottom and a 12.9-inch panel on top.

      Samsung Display

      The upper panel features three circular cutouts that reveal the display beneath, while mechanical hands move within the space between the two panels. It presents a digital appearance but provides an analogue feel, which is the intended effect. I haven't encountered anything like this in any other car, and it’s truly remarkable.

      The other two displays include a 10.1-inch panel in the central control area, which also features mechanical hands moving through small cutouts in real-time, and a 6.3-inch screen for rear passengers to manage climate controls and view driving information.

      Samsung Display

      I’m also impressed by the buttons on the secondary display for regulating fan speed, temperature, and seat heating. The interaction between these physical buttons and the digital interface is incredibly well-executed.

      How did Samsung achieve this?

      Creating large cutouts in an active display area while maintaining image quality is challenging. The opening in the Ferrari Luce's binnacle is approximately 100mm wide, which is about 20 times larger than the tiny front camera hole found in our smartphones. This makes it quite difficult to route signals around the gap without causing distortion or delay.

      Samsung Display

      Samsung’s HIAA (Hole in Active Area) technology addresses this issue by optimizing signal design for each element, ensuring that the image remains consistent and stable across the entire display, regardless of hole dimensions.

      Whatever methods Samsung employed to accomplish this, they were clearly effective. I observed some demonstrations of the car's interior, and the displays appear crisp and clear. Who would have thought that one of the most exciting aspects of a brand-new Ferrari's design in 2026 would be the dashboard?

      Rachit is an experienced tech journalist with over seven years of experience in the consumer technology sector.

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