Ferrari presents the Luce, a five-seater electric vehicle developed in collaboration with Jony Ive.

      Ferrari's inaugural all-electric model begins at €550,000, boasts over 1,000 horsepower, and is set for deliveries in the fourth quarter. The company unveiled the Luce, a four-door, five-seater liftback, on Monday, developed in partnership with Jony Ive’s LoveFrom collective. This model targets a customer base that previously lacked an option for accommodating four passengers within the Maranello lineup.

      The Luce is equipped with four electric motors—one at each wheel—delivering a total of 1,036 horsepower. It features a 122 kilowatt-hour battery made from SK On pouch cells, with around 112 kWh of usable capacity, and boasts a range of 530 kilometers according to Europe’s WLTP cycle, translating to approximately 329 miles.

      It supports peak charging capabilities of 350 kilowatts and can reach a top speed exceeding 310 kilometers per hour. With a kerb weight exceeding 2.2 tonnes, the four-motor configuration helps manage this considerable weight effectively.

      The Luce signifies a notable shift for Ferrari in many aspects relevant to buyers. It is the company's first model designed for five passengers, its first liftback, its first vehicle devoid of an engine, and its most expensive production model, significantly outpricing the previously highest-priced Purosangue SUV, which was around $430,000.

      Moreover, it is the first complete vehicle to emerge from LoveFrom, a design firm founded by Ive after his departure from Apple in 2019. The design was a collaborative effort between Ferrari’s in-house Centro Stile and Ive’s team, with the LoveFrom influence particularly evident in the interior design.

      The cabin integrates animations and typography reminiscent of Apple's design aesthetics, and the switches and toggles are crafted from solid metal. Notably, there is no central transmission tunnel due to the absence of a traditional transmission, allowing an adult to comfortably sit in the rear without needing to adjust their legs sideways.

      Ferrari positions the Luce as a transformative step rather than merely an addition to its model range. CEO Benedetto Vigna has assured that the electric initiative will maintain the brand's integrity, with the Luce serving as a prime example for assessing that claim.

      Its pricing sets it apart from any direct competitors; models like the Porsche Taycan Turbo S, Lucid Air Sapphire, and Mercedes-AMG EQS are priced about a quarter to a third less. The Rolls-Royce Spectre, a clear luxury competitor, starts at around €400,000, has two doors, a single motor, and was previously referred to as the world's most expensive electric car— a title now claimed by the Luce.

      Whether this family-oriented approach resonates with Ferrari’s established clientele remains uncertain. The Purosangue, introduced in 2022 as Ferrari’s first four-seat SUV, faced a similar level of skepticism from automotive enthusiasts but sold out nonetheless. The Luce is expected to begin shipping in Q4 2026, and order books are currently open.

      A key commercial question is whether Ferrari can replicate the success of the Purosangue at this higher price point and with a powertrain that has historically encountered customer wariness. Vigna has indicated that the Luce is the first of several forthcoming electric Ferraris, with the next, a successor in the sports car segment, anticipated to be unveiled in 2027.