Moz Pro now monitors your brand within ChatGPT and Gemini | TNW Deals

      When someone conducts a Google search, you can pinpoint your ranking precisely. However, when a user requests a software recommendation from ChatGPT, you have no way of knowing if your brand is included in the suggestions. This discrepancy is becoming more pronounced, and most rank-tracking tools weren't designed to address it.

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      An increasing portion of product research and purchasing decisions now begins with an AI assistant rather than a traditional search engine. Brands that appear in these AI-generated responses are gaining traction quietly, without any visibility in the dashboards marketing teams review daily. Conventional SEO tools assess a landscape evolving faster than most tool development roadmaps can accommodate. While achieving the top position on Google still holds significance, for a growing number of inquiries—such as “what is the best project management tool for a remote team?” or “which SEO platform do agencies prefer?”—the initial answer a potential customer encounters is derived from a large language model instead of a search results page.

      Moz, which has monitored search behavior for more than 20 years, has directly responded to this transition. Its AI SEO Toolkit, integrated into Moz Pro, includes three tools aimed at bridging the divide between traditional SEO and LLM visibility, eliminating the need for a separate platform or additional login.

      The central feature is the AI Visibility dashboard. You can input your brand name, define the terms that qualify as mentions, add up to three competitors, and the tool will monitor how your brand is referenced in responses from ChatGPT and Gemini. The dashboard reveals not only if you are mentioned but also where your brand appears within the response. This distinction is vital because an AI response does not present a ranked list of ten links, where position three is still discernible. Additionally, it compares your share of mentions against competitors over the same timeline, enabling you to gauge whether a content initiative, product launch, or press mention influenced how frequently an AI recommends your brand over a competitor's.

      The remaining two tools in the toolkit are designed to support this outcome. AI Research uncovers the conversational prompts users are posing to AI assistants regarding your niche, complemented by organic search data, including monthly volume, keyword difficulty, and intent. This serves as the research layer, informing you which questions to tackle, even before you ascertain whether you're answering them. AI Content Brief subsequently translates that research into a structured brief which outlines content type, target audience, location, a sample summary, and a proposed content structure. Together, these three tools create a cycle: identify significant prompts, develop content to address them, and then track if your brand gains visibility in the subsequent AI responses.

      The timeliness of this development is significant, as most competitors have yet to measure this. The brands that establish a presence in LLM-generated answers now will be the ones that are challenging to displace when AI-enhanced search becomes the norm rather than the exception. The opportunity to build that presence without competing for territory is still available, but it won't last indefinitely.

      AI Visibility is accessible on Moz Pro’s Medium plan and higher. A free trial allows you to set up your dashboard, enter competitors, and evaluate your brand's current standing in AI-generated responses before committing to a plan.

      Try Moz Pro’s AI SEO Toolkit free of charge.

      Pricing is accurate at the time of publication but may be subject to change. Visit the Moz website for the latest plans and trial conditions.