Google Pomelli is now capable of creating your entire brand from the ground up.
From scratch to a complete brand kit and an operational website in just a few clicks.
Google I/O 2026 is placing significant emphasis on empowering users to create. In addition to introducing the new Gemini 3.5 flash model, a revamped Antigravity 2.0 IDE, and Google AI Studio, the company has also enhanced Google Pomelli—a tool that aids small businesses in establishing their brand identity.
Released last year via Google Labs, Google reports that Pomelli has already assisted millions of businesses in producing professional product images, social media campaigns, and advertisements. Today, the company is incorporating an array of new features that expand the tool's functionality beyond just social media content.
What is Pomelli?
Pomelli is an AI marketing solution developed by Google Labs in collaboration with Google DeepMind. It aims to help small and medium-sized enterprises create marketing content that aligns with their brand without the need for a design team or a large budget.
The tool operates in three steps. You input your website, and Pomelli evaluates it to construct your Business DNA, which includes your tone of voice, color scheme, custom fonts, and images.
From this point, it can devise customized campaign ideas and generate ready-to-download marketing assets for your social media, advertisements, and website.
What’s new in Pomelli?
The most significant enhancement is the Pomelli Agent, which now assists you in developing your Business DNA even if you're starting from the ground up. You can either upload existing brand materials and product images or engage in a chat with the agent to define your brand identity. In either case, the agent handles the bulk of the work.
Once that's established, two new features are introduced. The first is brand books, an all-inclusive guide that consolidates your brand’s visuals and style into a single, shareable document. The second, and likely the more intriguing addition, is the capability to design and launch a complete website in just a few clicks.
These additions will enable small businesses with no online presence to formulate their brand identity, market on social media, and create a professional website—all without needing to hire an expensive consulting firm. However, only time will reveal how effective this will be.
Rachit is an experienced tech journalist with over seven years of experience covering consumer technology.
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Google Pomelli is now capable of creating your entire brand from the ground up.
Google Pomelli has become more intelligent. This AI marketing tool is now capable of creating your brand identity, generating brand books, and designing a full website for your small business.
