Amazon's Alexa+ has now integrated into your Bose speaker, provided you're ready to cover the cost.

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      This indicates that the competition for AI assistants is broadening well beyond Amazon's self-made devices.

      Amazon has officially rolled out its AI assistant, Alexa+, across devices produced by other brands. Alongside the introduction of its Lifestyle Ultra speakers, Bose has announced that Alexa+ will be integrated into its range of speakers and soundbars in the United States.

      This marks a first for any audio brand outside of Amazon. Notably, the rollout applies to both new and existing Bose products.

      What capabilities does Alexa+ offer on a Bose speaker?

      It offers quite a lot. Alexa+ can perform all the functions it provides on Amazon’s own smart speaker lineup, including comprehending natural language conversations, which enables various applications.

      For example, Alexa+ on Bose speakers can create mood-based playlists, search for vaguely remembered songs based on your limited recollection of them, manage other smart home speakers and devices, make dinner reservations, explore recipes, and even reorder household essentials from Amazon.

      All of these tasks can be completed through voice commands, eliminating the need to use your smartphone. However, there is a minor downside: while Alexa+ is free for all Prime members, it comes with a monthly fee of $19.99 for others.

      Which Bose products will receive this upgrade?

      In addition to the newly released Lifestyle Ultra speakers, Alexa+ will be accessible on a wide array of existing Bose devices already available in the market. However, you will need to activate it through Amazon’s Alexa page.

      This includes the Bose Smart Soundbar (models 300, 600, 900), Portable Smart Speaker, Home Speaker (models 300, 350, 500), Soundbar (models 500, 550, 700), and Music Amplifier. While the Lifestyle collection will gain access to the AI assistant starting May 15, Alexa+ is already active on all other compatible speakers.

      It appears that Amazon is prioritizing platform growth over hardware limitations to expand its presence rather than restricting the AI assistant solely to Echo devices. This strategy will likely bolster the company's ability to compete with Google’s Gemini and Apple’s Siri in a wider device ecosystem.

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      Bose enhances home audio with its most stylish and intelligent Lifestyle Collection.

      Bose’s latest home audio lineup comes with bold commitments: impressive sound without the clutter, a long-awaited redesign of the soundbar, and a bookshelf-compatible speaker.

      Bose has unveiled the Lifestyle Collection, comprising three new premium audio products designed to function independently or as a cohesive system: Lifestyle Ultra Speaker ($299), Lifestyle Ultra Subwoofer ($899), and Lifestyle Ultra Soundbar ($1,099).

      All products promise high-quality sound wrapped in visually appealing materials that can also serve as home decor. Pre-orders are currently available on Bose’s official website, with availability starting May 15.

      Sony’s soon-to-be-released WH-1000XX headphones spotted ahead of their official launch.

      The WH-1000XX ColleXion has leaked prior to its May 19 reveal with a high price tag.

      Sony has yet to provide any details, but images of its upcoming headphones have surfaced online. Actor Damson Idris was seen wearing an unreleased pair of Sony over-ear headphones in New York City before the Met Gala, giving the public its first look at what is reportedly named the WH-1000XX or ‘The ColleXion’.

      Samsung showcases a sharp stretchable display designed for car dashboards.

      The prototype for the 3D-style dashboard adjusts and expands according to driving conditions, suggesting more adaptive screens for future vehicles.

      Samsung Display has presented a sharper stretchable display that could lead to more flexible dashboards in future cars while clearly presenting essential driving information. The company is showcasing Stretchable Display 2.0 at SID Display Week 2026 in Los Angeles, where the demonstration features an automotive instrument cluster. The significant enhancement is its clarity; this micro LED-based panel achieves 200 PPI, an upgrade from last year's 120 PPI version showcased, placing it on par with current automotive displays.