Natter secures $23 million to take the place of enterprise surveys.

      The startup located in London, established by former executives from the BBC and Uber, facilitates AI-driven video conversations that can collect structured insights from thousands of employees at the same time. A seven-minute discussion generates over 1,000 words of data, whereas a typical survey response yields only about ten words.

      Natter, the London-based enterprise insights startup, has successfully raised $23 million in a Series A round led by Renegade Partners. This funding round was confirmed to Axios Pro by co-founder and CEO Charlie Woodward, who previously served as head of commercial partnerships at the BBC and held a business development role at Uber. The company aims to expand its workforce threefold by the end of 2026. Prior investors of Natter include Asymmetric Capital Partners, Kindred Capital, Rackhouse Venture Capital, and Village Global, who contributed a total of $10.5 million in earlier funding rounds.

      Natter’s solution is predicated on a straightforward argument: while surveys are inexpensive and generate superficial data, focus groups offer richer insights but lack scalability and are time-consuming. The platform replaces both approaches with AI-moderated video discussions, intended for simultaneous participation across the entire workforce. Participants engage in a session, guided by structured prompts, and respond through video. An AI orchestration component processes all conversations concurrently, identifying themes, sentiment, and priorities, and delivers a summary of findings within hours. According to the company, a seven-minute discussion produces over 1,000 words of actionable data, compared to roughly ten words from a traditional survey response.

      The platform can handle between one and 20,000 participants in a single session and supports both live and on-demand formats. No software installation is required; participants simply join through a browser link. Natter holds ISO 27001 certification and complies with GDPR, UK GDPR, and the EU AI Act. The system anonymizes personally identifiable information during transcription, which the company claims fosters a psychologically safe environment for genuine feedback.

      Highlighted use cases for the company include employee engagement, strategic planning workshops, product user research, sales coaching assessments, and measuring training effectiveness. Natter positions itself directly against large employee survey platforms and their typically lengthy processes. What used to take months through surveys, interviews, and analyses is what Natter aims to compress into hours, according to the Axios Pro report.

      Founded in 2021 in London, the founding team, which also featured executives from Google, Salesforce, and Deloitte, initially launched with a $1 million pre-seed round and focused on creating a virtual watercooler for encouraging spontaneous social interactions in hybrid and remote teams. The product has since shifted towards large-scale enterprise insight collection, with AI moderation and analysis as its core differentiator.