Narwhal Labs secures €22.9M and introduces DeepBlue OS.

      The Bristol-based firm, which is the parent company of Narwhal AI, is developing an operating system designed for autonomous customer interactions across channels such as voice, SMS, email, and WhatsApp. CEO Luke Sartain has previously led Narwhal Media Group.

      Narwhal Labs, an AI infrastructure company from Bristol, has secured €22.9 million in funding while simultaneously launching DeepBlue OS, its platform for autonomous communications. The firm operates as the parent of Narwhal AI, which creates autonomous communication infrastructure aimed at regulated industries across voice, SMS, email, and WhatsApp channels.

      Narwhal Labs characterizes its offering as an operating system for autonomous customer engagements, addressing inbound reception, rapid lead responses, and outbound prospecting through a unified, multi-channel system.

      The company is overseen by founder and CEO Luke Sartain, who previously established Narwhal Media Group, a digital marketing technology business in Bristol that he expanded through various funding rounds while focusing on data-driven marketing automation.

      The shift from Narwhal Media Group to Narwhal Labs indicates a transition towards AI infrastructure; instead of providing marketing services, the company is now constructing the foundational autonomous systems that manage commercial conversations at scale. Narwhal Labs is ISO 27001 certified and SOC 2 compliant, which are prerequisites for the regulated-market clients it targets.

      The platform streamlines what Sartain describes as multi-step commercial processes: not merely sending messages, but also qualifying leads, responding to incoming inquiries, pursuing outbound prospects, and escalating or closing interactions at the right moment, all without requiring human intervention at each stage.

      The introduction of DeepBlue OS concretizes this functionality as an independent product. Sartain has publicly contended that agentic AI systems are already capable of performing a significant portion of structured executive and commercial tasks, and that companies developing this infrastructure now are preparing for a fundamental change in how businesses manage customer-facing operations.