AI dramas require performers, leading Chinese platforms to convert human faces into stock assets.

      Individuals can now generate income by licensing their images to AI developers, although tracking the use of those digital representations may become significantly more challenging.

      People in China are now able to license their faces for AI usage similarly to how photographers license stock images. AI developers can create animated characters using these likenesses for various purposes, such as short dramas or advertisements.

      According to Rest of World, contributors have received payments ranging from $15 to $700 through platforms such as ActID and New Claw.

      For production companies, these platforms offer virtual actors without the hassle of organizing traditional filming sessions. Contributors have established payment agreements, yet once the images leave the platform, there’s no guarantee that all purchasers will adhere to acceptable practices.

      Understanding the process of renting a face

      ActID reportedly has nearly 800 registered users, with approximately 300 individuals licensing their likenesses. Creators pay between 99 and 500 yuan per episode, while the platform charges a 10% fee.

      New Claw allows contributors to upload their images and set a minimum licensing fee of 500 yuan for each image. Buyers can utilize the licensed images in AI projects as outlined in the agreement.

      While a typical stock photo captures a single expression in a specific setting, a licensed AI likeness can embody a recurring character, offering buyers greater flexibility and providing contributors with more opportunities to monitor potential misuse.

      The demand for diverse faces in AI

      The growing interest in AI-generated entertainment in China is generating opportunities for models, even if they never physically participate in productions.

      Data from the China Netcasting Services Association indicates that AI was involved in over 95% of the 128,000 microdramas released in Q1 2026. Studios that produce content at such a volume require characters that can be licensed and activated quickly.

      One photo session can lead to a notably extended acting career without the associated demands of trailers and press tours.

      Can you reclaim your image?

      Chinese legislation mandates consent prior to processing biometric data and prohibits the creation of someone's likeness without their authorization. Face-licensing platforms incorporate contracts and technical measures designed to ensure that buyers comply with agreed usage.

      However, enforcement can be problematic. The Guangzhou Internet Court has dealt with around 700 AI-related cases over the past three years, including instances of face-swapping and copyright issues.

      Those considering licensing their faces to AI should go beyond the offered fee and investigate how the platform monitors unauthorized usage. While a contract can define who is allowed to use your likeness, it cannot guarantee that every unauthorized version will be eliminated.

      Paulo Vargas is an English major turned journalist turned technical writer, whose career has consistently revolved around...

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