You can now verify whether a Google ad was created with AI.
Google will automatically label its own AI ads, but ads generated by third-party AI tools still depend on advertisers to disclose that information.
Have you ever seen an ad and questioned whether it was created by a real person or generated by AI in mere seconds? Google has now provided a way for you to discover the answer.
The company recently introduced a new AI transparency label indicating whether an ad was created or modified using generative AI tools. This label can be found in Google’s My Ad Center and is being rolled out globally on Google Search, YouTube, and Discover.
How can you locate the AI label on Google ads?
It's easy to find. Simply tap the three-dot menu or the info button on any ad, and you will see a section titled “How this ad was made.” If AI was involved in the ad’s creation, you may see a label that says “Created or edited with AI.”
For ads made with Google's own generative AI advertising tools, the label will be applied automatically, so you won't need to rely on the advertiser for that information. However, if an advertiser utilizes a third-party AI tool, they can choose to disclose that information manually through My Ad Center. In some regions, local regulations might also necessitate that AI labels appear directly on the ads.
What is the reason behind Google's addition of AI labels?
As AI-generated images and videos become increasingly realistic, distinguishing how advertising content was created is becoming more challenging. Google states that these new labels aim to provide greater transparency for users, while also assisting advertisers in keeping up with the changing industry standards.
The company has already implemented disclosures for digitally altered political ads and has enhanced support for technologies such as SynthID, which powers AI image watermarks in Google Photos, as well as C2PA, a standard that Google is integrating into Google Messages to identify AI-generated images in chats.
In addition, Google is experimenting with ways to display AI-generated image labels directly in Google Search and has enhanced Gemini's capability to assist users in recognizing AI-generated videos. The new ad labels further these initiatives by introducing similar transparency to commercial advertising.
Manisha Priyadarshini is a tech and entertainment writer with over nine years of editorial experience.
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You can now verify whether a Google ad was created with AI.
Google is introducing an AI transparency label for advertisements on Search, YouTube, and Discover, allowing you to verify whether an ad was created using generative AI.
