The Chinese electric vehicle brand Chery will replace the entire vehicle if any fire damage occurs due to battery issues.

The Chinese electric vehicle brand Chery will replace the entire vehicle if any fire damage occurs due to battery issues.

      It’s the brand’s urgent effort to regain customer trust.

      Chery

      The Chinese car manufacturer Chery has recently made one of the most daring warranty promises in the electric vehicle sector. If your car is damaged by a battery fire, customers will receive a completely new vehicle, with no hidden clauses or disclaimers regarding responsibility.

      While this might seem like a mere marketing tactic, the company is supporting this assertion with robust engineering.

      Chery

      What is Chery actually guaranteeing?

      Chery introduced what it refers to as the Rhino Battery Safety Program, which is supported by a 10 billion yuan ($1.47 billion) investment in research and development. As part of this initiative, battery enclosures are designed to withstand a 1,500-joule impact from below, significantly surpassing China’s newly established safety minimum by tenfold.

      Testing at the cell level includes a simultaneous puncture with 10 pins, resulting in no recorded smoke or ignition, which is essential for a company offering a lifetime warranty against fire damage.

      From a manufacturing perspective, the assembly areas are maintained at just 40 dust particles per cubic meter (0.5 micrometers or larger), and a 100-meter magnetic-levitation logistics line transports components through the facility without the risk of friction-related contamination.

      Ultimately, it’s the exceptionally high testing and manufacturing standards that support the replacement warranty. The company also notes that its current test fleet of 43,000 vehicles has accumulated over 1.2 billion kilometers without any battery fire incidents (via CarNewsChina).

      Chery

      So why is Chery making such a significant move?

      While it may not be quite accurate to label this as a catch, it reflects the genuine context behind the ambitious warranty policy.

      Chery’s monthly domestic sales fell from 51,417 units in June 2025 to 31,738 in May 2026, marking a 34.8% decline year-over-year and leaving the brand with just 2.1% of China’s domestic market. This drastic drop compelled the brand to take such a bold action.

      When sales decline drastically, a company can either lower prices or work to build trust. Chery opted for both strategies, which presents the image of a brand in urgent need of rescue.

      Concerns about battery fires continue to be a major hesitation for consumers in China’s EV market, where notable incidents garner intense social media attention. Through its Rhino Battery Safety Program, Chery aims to restore customers' trust.

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      Fiat's Topolino adds authentic Italian flair to American neighborhoods.

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      The anticipated battery replacement crisis never truly materialized.

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The Chinese electric vehicle brand Chery will replace the entire vehicle if any fire damage occurs due to battery issues. The Chinese electric vehicle brand Chery will replace the entire vehicle if any fire damage occurs due to battery issues. The Chinese electric vehicle brand Chery will replace the entire vehicle if any fire damage occurs due to battery issues. The Chinese electric vehicle brand Chery will replace the entire vehicle if any fire damage occurs due to battery issues. The Chinese electric vehicle brand Chery will replace the entire vehicle if any fire damage occurs due to battery issues. The Chinese electric vehicle brand Chery will replace the entire vehicle if any fire damage occurs due to battery issues. The Chinese electric vehicle brand Chery will replace the entire vehicle if any fire damage occurs due to battery issues.

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The Chinese electric vehicle brand Chery will replace the entire vehicle if any fire damage occurs due to battery issues.

Chery's warranty that promises a free car if it catches fire may seem extreme at first glance, but once you examine the engineering behind it, it becomes more understandable. Additionally, when you look at the sales figures, it makes even more sense.