Isometric in London secures $40 million to validate the industrial sector using AI.

      Certification is a process that most people don't consider until it causes delays. Before a regulator issues a permit, a buyer pays a premium, or an investor allocates capital, someone must verify that a claim is accurate. For decades, this verification has been done slowly, manually, by sampling a portion of the evidence and inferring the rest. London-based Isometric has now secured $40 million with the aim of eliminating the need for inference.

      The Series A funding round was led by AVP, formerly known as AXA Venture Partners, which counts the insurer AXA as a key investor. Returning investors Lowercarbon Capital and Plural participated, along with personal investments from Kleiner Perkins chairman John Doerr and investor Walter Kortschak. Isometric plans to use the funds to enhance its certification technology and broaden its platform within the larger industrial certification market, which BCG estimates to be around $350 billion.

      Isometric’s platform, Certify, utilizes AI agents to process and verify the numerous data points associated with a single claim, including sensor data, satellite images, supply-chain documentation, and laboratory results, while identifying discrepancies and highlighting cases that require human intervention.

      Unlike traditional third-party auditors who randomly check samples, Isometric’s approach offers comprehensive, continuous coverage, with expert evaluations reserved for complex situations.

      The company has focused its strategy on the carbon removal sector, which has been working to demonstrate the validity of its credits to buyers over recent years. Isometric claims to be the leading carbon removal certifier based on contracted volume, with commitments to certify over 16 million tonnes across more than 200 projects, serving clients such as Microsoft, Anglo American, JPMorgan Chase, and Boeing.

      In December 2024, Isometric became the first carbon removal registry to earn accreditation from the ICVCM, ICROA, and CORSIA, the three organizations governing the integrity of the voluntary and aviation carbon markets.

      This impressive track record is notable in a sector monitored closely by TNW, covering everything from Neustark’s carbon capture in concrete to AI tools aimed at tackling greenwashing. Isometric believes that the verification issue underlies all these contexts.

      The founder has prior experience in this area. Eamon Jubbawy co-founded Onfido, an AI identity verification platform that, according to the company, verified over a billion identities before being acquired by Entrust for an estimated $650 million in 2024. He established Isometric in 2022 to apply similar technology to environmental and industrial claims.

      “For decades, the certification sector has had to choose between speed and rigor. It was either quick or accurate,” Jubbawy stated. “With Isometric, industrial firms can achieve both. AI agents are transforming the certification process to be instantaneous and seamless, unlocking the potential of the industrial economy.”

      Isometric’s vision extends far beyond carbon removal. The company views the current certification ecosystem as a fragmented collection of registries and standards organizations, each with unique methods and formats, and aims to consolidate them onto a single platform with uniform standards, making every certificate available on one public registry. Their upcoming targets include reducing superpollutants and promoting low-carbon energy, fuels, and materials.

      “Certification has historically required a choice between speed and thoroughness. Isometric has resolved this dilemma,” remarked François Robinet, managing partner at AVP, praising the firm as “truly category-defining.”

      Blair McDougall, the UK’s minister for economic transformation, described Isometric as “precisely the type of frontier AI success story we aspire to see developed and expanded in the UK.” In simpler terms, the funding will provide space for service expansion. The question now is whether the wider industrial sector prefers to receive its certifications in hours instead of months.