Safari is finally addressing its extensions issue. Unlike Chrome, Apple will allow you to develop your own extensions.

      Safari has not traditionally been the go-to browser for a vast add-on library. Chrome has consistently been the clear favorite for that purpose, while Apple’s browser has focused more on speed, battery efficiency, privacy, and seamless integration with its own devices.

      Now, Apple is exploring a new approach. Announced at WWDC, Safari will enable users to describe the type of extension they desire, and Apple Intelligence will generate it. This innovation transforms Safari AI extensions into personalized web modifications rather than additional items to search for, install, and hope are maintained.

      The custom extension builder is introduced alongside smarter tab organization, page tracking through Notify Me, and automated password updates via the Passwords app. The extension feature is the standout because it addresses one of Safari's longstanding shortcomings.

      Why Safari Isn't Following Chrome's Lead

      With Describe an Extension, users can articulate their needs in straightforward terms, such as a button that alters webpage functions or saves information for future reference. This feature could assist with minor annoyances that are too specific for a polished extension store listing.

      Safari also reduces reliance on others to create the exact add-on a user requires. A recipe shortcut, a decluttered shopping page, or a simple rating button may not warrant a public extension, but could still serve as a useful private browser enhancement.

      What Else Safari Can Improve

      Other AI enhancements in Safari aim to address the clutter users create while browsing. Intelligent Tab Management can evaluate open pages, identify similarities, and categorize related tabs into topics. As browsing progresses, Safari can append new relevant pages to the topic, allowing users to either close the group or save it as a Tab Group.

      Notify Me targets the tab users keep open while waiting for updates. Instead of continuously monitoring a restock page or signup form, users can instruct Safari on what to watch for, close the page, and await a notification.

      What Safari Must Demonstrate

      Generated extensions will only be perceived as safe if Safari ensures they are easy to understand and manage. A personal add-on that alters webpages may seem beneficial, but users must know what it can access, what it can modify, and how swiftly they can disable it if needed.

      Apple claims that Safari’s new intelligence is engineered to protect sensitive browsing data from being shared with anyone, including Apple itself. This assertion must manifest in a way users can visualize and control directly on their devices.

      For those who have ever searched for a browser extension and regretted it immediately, this could represent a more intriguing solution. Safari may not require a plethora of add-ons if the smaller ones can be safely created.