Amazon's newest visual search update incorporates Lens Live and the Circle feature into your app's search functionality.

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      Amazon has just introduced eight new visual search features, all of which are now live.

      Amazon has launched its most significant visual search update, introducing a variety of new features throughout its shopping app that enhance both searching and browsing results.

      Here are all the new visual search features available in Amazon's shopping app:

      The search bar in the Amazon app now creates AI-generated product images in real-time as you type, providing a visual shortcut for items you may find hard to describe verbally.

      Amazon Lens has made its debut on the iPhone lock screen with a dedicated widget, allowing you to search for any item you see in the real world without having to open the app.

      Lens Live is a new AI-driven camera function that quickly scans whatever your camera focuses on and presents matched products in a swipeable carousel at the bottom of the screen.

      Visual Suggestions display descriptive image filters below the search bar while you type a general term like “flannel shirt,” enabling you to tap on the most relevant match to instantly refine your search results.

      Circle to Search allows you to upload any image to Amazon Lens and draw a circle around a specific item to locate it directly, with options to resize, reposition, or shift focus to another item entirely.

      Product videos are now included in search results for home goods, appliances, toys, and electronics, allowing you to view content without navigating away from the results page.

      The More Like This button enables you to tap on any product image in the search results to quickly find similar items, which is helpful when you're drawn to a particular item but seeking a different color, length, or style.

      Lastly, you can now incorporate descriptive text into any image you upload to Amazon Lens, specifying attributes like brand, material, or dimensions to further refine search results.

      Why this update is significant:

      Visual searches on Amazon have surged by 70% year over year, and these new features indicate that Amazon believes typing keywords into a search bar is outdated.

      Whether you're highlighting items in photos, watching product videos without needing to click through, or allowing AI to fill in the visual gaps, Amazon is wagering that showing is quicker than describing. With Prime Day occurring from June 23 to 26, you'll have ample opportunity to test these features.

      Manisha Priyadarshini is a tech and entertainment writer with over nine years of experience in editorial roles.

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