Sony wants to assure you that the AI camera on the new Xperia phone is quite impressive.
Sony's AI camera assistant is facing criticism, and its defense is not particularly convincing.
Sony’s Xperia smartphones are renowned for their camera capabilities, featuring excellent lenses and sophisticated in-camera controls that enable users to take outstanding photographs.
Therefore, when the company's official account shared before-and-after photos taken with its AI camera assistant, it left many people astonished. Not only did the company delve into questionable AI territory, but the images were also notably poor.
Now, Sony has issued a defense of its AI Camera Assistant, which I find unconvincing.
In response to the announcement regarding the AI Camera Assistant, Sony explained that this feature does not edit photos post-capture. Instead, it analyzes the scene, lighting, subject, distance, and background before taking the photo and then provides four different shooting options based on this analysis. Users can select their preferred choice, and the assistant will apply those settings to the images taken. It can also recommend optimal framing, adding a useful element.
While this explanation seems reasonable in theory, the promotional samples provided by Sony told a different tale. The previous disastrous images shared by Sony remain in memory, and even in this latest clarification post, the AI-generated options do not appear significantly improved from the originals.
Did Sony neglect its own camera legacy?
This is particularly disheartening. Consumers gravitate towards Sony Xperia smartphones because they appreciate Sony’s color science and the comprehensive manual control the devices offer. If users wanted heavily edited images, they would likely choose brands like Apple, Google, or Samsung, which provide far more features than Sony.
Historically, the Xperia has been the go-to phone for camera purists. That has always been part of its identity. By shifting towards AI-assisted photography that yields mediocre results, it feels as though Sony is moving away from this core identity.
To be fair, the Xperia 1 VIII's cameras are indeed superior to those of earlier models and can produce stunning images. The hardware itself isn’t the issue. The concern lies in Sony changing its focus from emphasizing its raw camera capabilities to chasing the trend of AI, which does not benefit the phone.
Rachit is a seasoned tech journalist with over seven years of experience covering the consumer technology landscape.
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Sony wants to assure you that the AI camera on the new Xperia phone is quite impressive.
Sony claims that its AI Camera Assistant recommends settings rather than making edits. However, the before-and-after photos it provided to support this argument seem to unintentionally argue the opposite.
