The upcoming Grand Theft Auto won’t be extremely expensive, contrary to expectations, as Take-Two's CEO discusses GTA 6.

      Rockstar Games

      It seems that Rockstar’s most awaited game in over ten years may not require you to part with a kidney to afford it. Take-Two CEO Strauss Zelnick addressed this concern during his presentation at iicon, a conference focused on video game executives, where he tackled the burning question in every gamer's mind: what will be the price of GTA 6? While he didn't specify a figure, his response helped alleviate some of the anxiety that has been building within gaming communities for months. The speculated super-premium price point exceeding $100? Zelnick's remarks pushed that idea aside. His choice of words indicated an awareness of the importance of perceived value for consumers.

      He even pointed out a truth that most gamers inherently understand but rarely hear from corporate executives: game prices have hardly changed in over a decade, while the costs of everything else have risen significantly. He didn't present this as an excuse to increase prices; rather, he framed it as context for the importance of value perception.

      So, what does this indicate?

      There's a subtle skill in conveying much without providing concrete confirmation, and Zelnick has clearly perfected it. However, the underlying message remained clear: the objective is to create something so undeniably remarkable that whatever price you pay seems like a steal in retrospect. This is a lofty expectation to set publicly, and honestly, it reflects a level of confidence that comes from genuine belief in the product being developed.

      Rockstar

      He also candidly admitted that the dilemma of how to gauge GTA 6’s success keeps him awake at night. Given that this game could represent the largest entertainment launch ever, admitting such a thing is unexpectedly relatable. It implies significant internal pressure, yet the emphasis stays on the product's quality.

      November 19 can’t arrive soon enough.

      GTA 6 is scheduled to launch on November 19, 2026, for PlayStation 5 and Xbox Series X/S. Zelnick humorously mentioned that he anticipates many people will suddenly come down with mysterious illnesses on that day. This serves as a fair warning to employers everywhere.

      Rockstar Games

      And for fans hoping for a sequel to L.A. Noire, Zelnick hinted at a possibility—while there was no official announcement, the door remains open. It seems that Rockstar's legacy IP may be explored in the future, depending on assembling teams with a passion for it. For now, however, all attention is on November, and if Zelnick's confidence is any indication, GTA 6 is poised to be worth every penny, regardless of what that price tag ultimately is.

      Shimul is a contributor at Digital Trends, with over five years of experience in the tech industry.

      Xbox Ally X receives its own DLSS-like frame upscaling technology, among other enhancements

      The introduction of Auto SR on the Ally X signals the direction of Xbox's overall graphics strategy. It features OS-level AI upscaling that operates seamlessly across thousands of games.

      Microsoft has just released one of the most significant updates for the ROG Xbox Ally and Ally X. The latter is now also set to receive Auto SR, Xbox’s AI-driven upscaling technology, currently available as a preview for Xbox Insiders, starting today.

      For those who need a refresher, Auto SR, short for Automatic Super Resolution, functions at the Windows OS level instead of requiring developers to implement it in each game. Consequently, any DirectX 11 or DirectX 12 title could take advantage of this technology, without needing an additional patch.

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      Sony patent suggests a game system that adjusts difficulty based on players' performance

      This PlayStation patent aims to enhance your gaming skills with AI

      Sony's vision for future gaming could include titles that adapt to your emotional state while playing. A recently unearthed patent outlines a system utilizing generative AI to dynamically alter difficulty based on a player’s feelings. It will no longer depend on traditional performance metrics like death counts or completion times, but instead will assess factors like stress, frustration, or engagement to adjust the game's challenge.

      How does this AI interpret the atmosphere?

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      PlayStation demands age verification before engaging in party chat

      PlayStation 5’s age verification rules raise new privacy issues

      Sony’s age verification protocols for the PlayStation 5 are now being implemented in the UK and Ireland, currently in a pilot phase before full enforcement by June 2026. The company states that adult accounts must verify their age to maintain access to communication, broadcasting, and certain social features. While child safety is cited as the reason, the rollout has quickly sparked discussions regarding privacy, data collection, and the extent of policing that should occur on online platforms.

      Your PS5 still operates, but your social interactions might be affected.

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