KitKat features a unique chocolate wrapper that disconnects your phone from the external environment.
KitKat has transformed its famous slogan into a chocolate wrapper that blocks signals!
You know that feeling when you desperately need a break, but notifications keep buzzing on your phone? KitKat has understood your plight. In partnership with the creative agency Ogilvy Colombia, they have launched Break Mode, a KitKat wrapper that functions as a Faraday cage for your phone.
For those unfamiliar, a Faraday cage is a conductive structure that blocks electromagnetic signals. This technology has typically been found in medical labs and data security facilities. Now, it is packaged within a red chocolate wrapper, which is a surprising turn of events.
How exactly does the Break Mode wrapper from KitKat function?
The wrapper resembles an oversized KitKat envelope designed to hold your phone. When your device is placed inside, all signals—including calls, 4G and 5G connections, Bluetooth, and GPS—are completely cut off.
The effectiveness lies in the layers of the wrapper. Copper is used as the primary conductive material, polyester layers provide structural integrity, a polypropylene outer layer ensures durability, and a precision-engineered sealing mechanism prevents any signals from entering.
Ogilvy conducted thorough tests on it, assessing RF signal attenuation, cellular signal strength, and electromagnetic isolation, confirming its 100% effectiveness. The packaging is designed to last for about a year, and its materials can be responsibly separated and recycled afterward.
Is the KitKat Break Mode wrapper available for purchase?
Not at the moment. Break Mode was unveiled at Panama’s Expo Tech conference, a concert, and a university campus, allowing people to experience it firsthand. Its commercial potential is still under evaluation, making it a clever marketing concept for now.
The intersection of food and technology is evidently becoming a recognizable trend, and KitKat is not the first brand to blend these two realms. A musical lollipop that plays sounds in your head as you bite it created a buzz at CES 2026 for its novelty. Additionally, researchers have looked into using ChatGPT to assess the sensory attributes of food such as chocolate brownies.
It seems Apple’s Vision Pro headset may have a sealed future.
It's never easy to witness a major setback, and this one feels particularly sharp for Apple, which had ample resources to succeed yet couldn't. According to MacRumors, Apple has quietly pulled back from the Vision Pro. They haven't discontinued it—the M5 model is still available at $3,499—but the teams that developed and supported it have been reassigned to other projects, with no plans for a next-gen model currently in sight. Essentially, the Vision Pro experiment appears to be on hold, possibly indefinitely.
Every call you make is creating a map of your city and could potentially help alleviate traffic issues.
You don’t need to share your location for your city to track where you are. Each phone call and message connects to a nearby network antenna. When you multiply that across millions doing the same every day, you get not just data, but a dynamic representation of how a city operates. This is what researchers at the University of Córdoba have tapped into with a new tool designed to analyze those patterns.
Snapchat’s new advertising format gives AI chatbots a sales role.
Snapchat is allowing brand-sponsored chatbots to integrate into the Chat tab.
Over the past few years, AI chatbots have been handling customer service tasks like refunds, order tracking, password resets, banking inquiries, and appointment bookings. Now, Snapchat’s AI Sponsored Snaps indicate their next potential role could be in sales. They have introduced AI Sponsored Snaps, a new ad format that brings brand-operated AI agents into Snapchat Chat. Users can access these ads, inquire, receive suggestions, explore services, and take steps towards app installations or purchases—all without leaving the chat.
Other articles
KitKat features a unique chocolate wrapper that disconnects your phone from the external environment.
KitKat has introduced a chocolate wrapper that functions as a Faraday cage, effectively blocking all phone signals as soon as your device is placed inside.
