A leak regarding the iPhone 18 Pro suggests a visually appealing color option that is already available on the Kindle.
Apple's new Dark Cherry hue embodies understated luxury.
Typically, Apple leaks focus on cameras or performance, but this time it's the color that's capturing attention. To be honest, it evokes a bit of Kindle energy, as recent reports suggest the iPhone 18 Pro may be moving away from vibrant shades in favor of something more elegant and familiar.
The iPhone 18 Pro's new "Dark Cherry" shade takes center stage
As reported by Macworld, Apple is developing a new signature color named Dark Cherry for the iPhone 18 Pro series. Picture a rich, wine-like red that is significantly more refined than last year’s bold Cosmic Orange.
Macworld
This color is anticipated to replace Cosmic Orange as the prominent finish and aligns with the premium, understated style Apple has been exploring recently. It’s not about drawing attention per se, but it certainly aims to exude a sense of luxury. In addition to Dark Cherry, Apple is also testing several other colors, including Light Blue, Dark Gray, and the traditional Silver.
Why this feels strangely familiar (hello, Kindle impressions)
Here’s the interesting part: that deep, matte, somewhat desaturated red isn't entirely new. If it feels reminiscent, it's because elements like the Kindle have featured similar muted shades for quite some time. These colors appear less “techy” and more like lifestyle accessories, which is precisely the direction Apple seems to be heading. Instead of bold, flashy finishes, it's gravitating towards softer, more luxurious tones that convey a sense of sophistication and timelessness. In essence, it's less about being flashy and more about belonging in a luxury catalog.
Of course, these are still preliminary leaks, and Apple is known for making last-minute changes. However, if Dark Cherry does make the final cut, it may be one of those rare iPhone colors that feels refreshing while borrowing an aesthetic that has already proven successful.
Varun is a seasoned technology journalist and editor with over eight years of experience in consumer tech media. His work spans...
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A leak regarding the iPhone 18 Pro suggests a visually appealing color option that is already available on the Kindle.
A leak regarding the iPhone 18 Pro has unveiled a new Dark Cherry color, presenting a high-end, subdued appearance akin to Kindle devices, along with other understated color choices.
