Google is collaborating with Gucci to create smart glasses, which are set to be released next year.

      Google's smart glasses revival may be getting a touch of luxury from Gucci.

      Google’s aspirations for smart glasses may be receiving a high-end twist. Kering CEO Luca de Meo informed Reuters about the brand owner's intention to release AI-powered smart glasses under the Gucci name in collaboration with Google in 2027.

      If this comes to fruition, Gucci would be the first prominent luxury brand to enter the new realm of AI eyewear directly. These smart glasses could be on the horizon, as reports suggest they might be launched within the next year.

      Why is Google collaborating with Gucci?

      The main reason seems straightforward: for smart glasses to gain widespread popularity, they need to have aesthetic appeal. Reuters reports that de Meo sees eyewear and jewelry as essential growth sectors for Kering, making this Google partnership align well with their broader strategy. With style being a significant factor in the smart glasses market, the collaboration between Gucci and Google is a response to the smart glasses introduced by Meta and EssilorLuxottica’s Ray-Ban.

      Why the focus on luxury?

      This situation goes beyond just another rumor about wearable tech due to the branding involved. Google has previously explored smart glasses, but Gucci brings different expectations to the table. This isn't just a device for tech enthusiasts; if Kering is serious about its strategy, Google's AI eyewear could take on a more upscale appearance and be seen as stylish rather than simply functional. This could enhance its desirability, although it may also lead to a higher price point.

      Currently, details remain scarce. The report doesn’t specify specifications, pricing, software features, or even the name of the glasses. The only confirmed detail is that de Meo told Reuters the glasses are slated for next year and that Google is the technological collaborator. Further specifics, such as how intelligent the glasses will be and what features they will prioritize—be it AI assistance, audio, camera capabilities, or live translation—remain uncertain. This isn't Gucci's first tech partnership; not long ago, they collaborated with Oura to create a premium smart ring.

      In other tech updates:

      Apple is set to improve the repair process for Apple Watch software, which has long been a frustrating experience. Previously, fixing software issues often required a lengthy waiting period, as devices had to be sent to a repair center rather than being repaired in-store. This change is expected to streamline the repair process.

      Ray-Ban Meta smart glasses are currently discounted to $224.25, offering a $75 savings off the regular price. These glasses feature a 12MP ultra-wide camera, open-ear speakers, and AI assistance, all packaged in a style reminiscent of classic Ray-Bans, ensuring that wearers don’t have to compromise on appearance.

      Researchers at the University of Washington are pioneering AI earbuds that could transform everyday interactions with technology. Named VueBuds, this prototype integrates small cameras into wireless earbuds, allowing users to inquire about their surroundings and receive real-time responses through the earbuds. This innovative approach offers seamless, hands-free engagement with AI.