Samsung unveiled the Galaxy Z TriFold

      Samsung Electronics has officially unveiled the Galaxy Z TriFold, becoming the first major brand to release a mass-produced tri-fold smartphone. The device will go on sale in South Korea on December 12 at a price of around $2,450, and will reach the US and other markets early next year. This announcement came several months before the expected unveiling of the first foldable iPhone, which is due in fall 2026.

      Although Huawei has already released tri-folds like the Mate XT, Samsung ensures full compatibility with the Android app ecosystem. The company’s engineers developed their own design: in the new device two sections of the phone fold inward, unlike Huawei’s Z-shaped fold.

      Two giants, two philosophies

      The Samsung announcement highlighted fundamentally different approaches by the two companies to innovation. Samsung, as a market pioneer, is using the TriFold as a showcase of capability, and therefore the phone will be produced in a limited run. Image: Samsung

      Apple, however, appears to be taking a more cautious route. Its first foldable iPhone, according to leaks, will be a “book”—a design proven over years. Cupertino’s goal is not to impress with complexity but to create a flawless flagship for the mass consumer. Analysts note that Apple is working on an almost invisible screen crease, using shape‑memory alloys.

      Technologies ahead of their time

      The Galaxy Z TriFold is an engineering solution with a 10‑inch screen that, when unfolded, turns into a mini‑tablet. Its uniqueness lies in the fact that the three screens can operate independently, creating the effect of three separate 6.5‑inch phones in one.

      Another feature is the redesigned Samsung DeX mode. Now, to work in a desktop environment an external monitor is not needed—simply unfold the TriFold, and up to four independent workspaces will appear on the large screen. And with the most powerful battery among foldable phones at 5,600 mAh, the device promises up to 17 hours of battery life. Image: Samsung

      Battle for consumer trust

      The main goal of the new product is to overcome the stereotype of foldable devices being fragile. The company clearly learned from past mistakes, and the new device uses an improved hinge mechanism, a reinforced aluminum frame, and a special screen coating. But the most interesting part is the loyalty program, which offers a 50% discount on a single display repair. It’s a kind of insurance against buyers’ biggest fears.

      For Apple this aspect will be even more critical. A late entry to the market means the first device must be flawless—any durability issues would severely damage its reputation. Perhaps that is why the company is not rushing, prioritizing reliability over innovative form.

      It’s still too early to declare a triumph for tri-folds. Even successful models like the Galaxy Z Fold 7 remain niche products compared with traditional flagships, but the competition between Samsung and Apple is beneficial for the entire industry. It forces companies to seek new forms, improve materials, and rethink how we interact with devices. Who will win—the bold experimenter or the cautious perfectionist—time will tell.