Brave's latest Email Alias feature helps protect your actual inbox address from websites.
The new feature provides users with five complimentary aliases, with plans for a Premium version to be introduced later.
Your email address serves as a simple method for websites and advertisers to recognize you online. If you use the same address across multiple sites, it can potentially link your actions across various services.
To combat this form of tracking, Brave has introduced Email Aliases in the desktop version 1.94 of its browser. This feature allows users to generate a different email address for websites, preserving the privacy of their main email.
How do Brave Email Aliases function?
After setting up a Brave Account, users can create an alias directly from an email field on any website. Messages sent to this alias are forwarded to the main email linked to the Brave Account.
The primary email address remains undisclosed to the website. Companies can upload customer emails to advertising platforms like Google, Meta, and LinkedIn, allowing them to compare them against existing user profiles. Since this matching often occurs on company servers, tactics like tracker blocking in browsers may not always prevent it. Additionally, aliases can help safeguard a primary email address from being compromised in case of a data breach.
Setting up Brave Email Aliases
However, it’s important to note that Brave Email Aliases do not automatically block promotional messages or newsletters. Any correspondence sent to an alias can still be directed to the main inbox. If an alias starts to receive unwanted emails, users have the option to deactivate it, stopping future messages from being delivered to that address. Brave is providing five aliases at no cost for the time being, with a Premium version and mobile support expected in the future.
Brave is not the first browser to introduce this concept.
The use of email aliases is not a new phenomenon. DuckDuckGo Email Protection offers private @duck.com addresses that forward messages to an existing inbox and can remove supported email trackers before forwarding. Firefox Relay offers similar functionality and can create email masks through Firefox; its free tier currently allows for up to 50 masks.
Brave’s distinct advantage lies in seamlessly integrating another privacy feature within its browser. The company has recently introduced Containers to distinguish between accounts, cookies, and browsing sessions. Email Aliases now offer users another option for keeping information shared with various websites distinct.
I have approximately four years of experience, primarily focusing on gaming, PC hardware, and smartphones. In my spare time, I enjoy…
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Brave's latest Email Alias feature helps protect your actual inbox address from websites.
Brave's new Email Aliases feature can reduce email tracking while continuing to forward messages to the user's main inbox.
