Apple is reducing its Vision Pro workforce as the focus shifts towards smart glasses.
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Apple is eliminating over 200 positions among teams focused on Vision Pro, Siri, and AI software as the company adjusts some of its largest hardware and software initiatives.
The Vision Pro division is experiencing particularly significant cuts. According to Bloomberg, around 100 jobs are being eliminated from the team responsible for the headset, including personnel involved in gaming and immersive video content. This extensive restructuring also affects Apple’s software divisions, with job losses occurring within Siri and the Intelligent Systems Experience team, which is part of the company's expanding AI projects.
The Vision Pro is facing the most significant job losses.
These layoffs contribute to a growing trend indicating that Apple is scaling back its initial ambitions for the Vision Pro. AppleInsider previously reported that at least 60 employees linked to Apple’s VR initiatives had been laid off. Bloomberg’s recent update suggests that the number of impacted Vision Pro roles is nearing 100.
Neither the gaming nor the high-cost immersive content has provided the boost to Vision Pro that Apple anticipated. Bloomberg mentions that producing individual 3D video episodes can cost several million dollars, even though the headset caters to a relatively limited audience. Consequently, Apple is reducing its in-house production of such content.
The headset is not being abandoned, however. Staff have reportedly been informed that Vision Pro and visionOS will proceed, and another version of the Vision Pro may debut as soon as late 2028.
Apple is shifting its focus to other priorities.
Smart glasses are increasingly among those priorities. The company’s first model, known internally as N50, might be introduced at WWDC 2027, with an official release later that year. The project has reportedly faced delays partly because Apple is still addressing privacy issues associated with integrating cameras into glasses.
Siri is undergoing its own transformation as Apple develops a new AI-powered version of the assistant. This revamp is also altering the organizational structure for the teams working on it.
While the Vision Pro is not being discontinued, the loss of around 100 jobs amid Apple’s increasing focus on smart glasses is another indication that the headset is no longer the primary focus of the company’s investment.
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Apple is reducing its Vision Pro workforce as the focus shifts towards smart glasses.
Apple is eliminating over 200 positions within its Vision Pro, Siri, and AI teams, with approximately 100 jobs impacted specifically in the Vision Pro division.
