Voyah replicated Mercedes' inverted tunnel advertisement and subsequently introduced the car at a price of $33,800.

      Dongfeng's Voyah unveiled the Passion S electric SUV on Friday, garnering attention with a stunt in which the vehicle completed a full loop around the ceiling of a tunnel in Wuhan. The starting price is 229,900 yuan, approximately $33,800, for a model featuring 800V charging and Huawei's latest driver assistance technology.

      The launch of Voyah's electric SUV on Friday caught people's attention due to the vehicle driving upside down. Footage displayed the Passion S successfully navigating a full loop at the top of a closed test tunnel in Wuhan, a purposeful recreation of a 2010 Mercedes SLS AMG advertisement.

      The physics were precise. The car approached the ramp at around 130 km/h with a 16-degree steering angle, and according to Voyah, a slight decrease in speed would have led to failure.

      The company asserts that the stunt was authentic, using a standard production vehicle without any special effects, and has made unedited footage available. Interestingly, a leaked video of an earlier attempt, where the car falls from the ceiling, serves as compelling evidence that the stunt was not computer-generated.

      When the theatrics are set aside, the Passion S itself is noteworthy. It debuted in three trims priced between 229,900 and 279,900 yuan, which translates to roughly $33,800 to $41,200.

      At that price point, customers receive an 800V platform available with an 81 or 98 kWh battery, offering a CLTC range of 630 to 740 km, along with 5C charging capable of going from 20 to 80% in just ten minutes.

      The dual-motor variant delivers 637 hp and 765 Nm of torque, with Voyah claiming a 0 to 62 mph acceleration time of 4.5 seconds and a notable 93.8% drivetrain efficiency from its silicon carbide system.

      Driver assistance features are provided by Huawei. The Passion S is equipped with Qiankun ADS 5.0, which includes dual-path 896-line lidar and five 4D millimetre-wave radars, enabling assisted driving on both city streets and highways, as well as automated parking.

      This information is significant because Voyah is expanding its presence. In May, Stellantis agreed to a joint venture in Europe to market the brand's vehicles, and Voyah has already begun selling in the Netherlands and Norway.

      The foundation is in place. Chinese brands have captured a record share of Europe's electrified vehicle market, entering from a home market characterized by a price war that has enhanced specifications while simultaneously lowering prices.

      This backdrop also explains the purpose of the stunt. With new models debuting weekly, executing a car loop around a tunnel ceiling represents a logical marketing investment.