The Pixel Tag could be Google's response to the AirTag, with a similar price point.

The Pixel Tag could be Google's response to the AirTag, with a similar price point.

      Google’s anticipated tracker is set to launch at €34.90 on August 12, closely aligning with Apple’s €35 price in France.

      Google seems ready to introduce its competitor to the AirTag, but does not intend to rely on a lower price to attract Android users.

      The Pixel Tag is projected to cost €34.90 in Europe, as reported by Dealabs, giving Google only a 10-cent price advantage over Apple’s €35 charge for a single AirTag in France. The tracker could be unveiled during Google’s hardware event on August 12.

      This pricing emphasizes the product itself, as consumers are unlikely to select a tracking system merely to save a small amount of money.

      Google is not providing a significant discount.

      The leaked price indicates that the Pixel Tag will serve as a direct counterpart to the AirTag for Android users rather than a more affordable option. Google seems to be relying on closer integration with Android and Find Hub to enhance its appeal.

      This could be appealing for Pixel users looking for a first-party tracker. However, it also puts pressure on Google to deliver a product that meets or exceeds the capabilities of Apple's offering at a similar price point.

      Key features are not yet confirmed.

      Reports suggest that the Pixel Tag will be compatible with Google’s Find Hub network and feature a built-in speaker for locating nearby items. While these features cover the basics, they do not clarify if Google can compete with the AirTag in crucial areas.

      There has been no confirmation regarding Ultra-Wideband support. If absent, the tracker might lack precise directional functionality when an item is nearby. Furthermore, Google has not disclosed whether the battery will be replaceable or rechargeable.

      These specifics will determine if buyers receive comparable tracking hardware or merely the convenience of a Google-branded accessory.

      What Google still needs to demonstrate.

      Google’s event on August 12 should address major questions regarding Ultra-Wideband, battery design, and Find Hub functionality.

      At €34.90, the Pixel Tag won’t be recognized for being the more affordable choice. It must perform at least as well for Android users as the AirTag does for iPhone users.

      ---

      Paulo Vargas is an English major turned reporter turned technical writer, with a career that has consistently revolved around...

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The Pixel Tag could be Google's response to the AirTag, with a similar price point. The Pixel Tag could be Google's response to the AirTag, with a similar price point. The Pixel Tag could be Google's response to the AirTag, with a similar price point. The Pixel Tag could be Google's response to the AirTag, with a similar price point. The Pixel Tag could be Google's response to the AirTag, with a similar price point. The Pixel Tag could be Google's response to the AirTag, with a similar price point. The Pixel Tag could be Google's response to the AirTag, with a similar price point.

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The Pixel Tag could be Google's response to the AirTag, with a similar price point.

The speculated Pixel Tag from Google might be priced only 10 cents lower than an AirTag, with the integration for Android and the yet-to-be-confirmed tracking hardware needing to justify the almost identical cost.