Google's highly anticipated competitor to AirTag has just been revealed ahead of its launch under a recognizable name.
**Shimul Sood / Digital Trends**
Google has been working for several years to enhance Android's Find Hub network, simplifying the tracking of lost devices and accessories. However, one key element has been absent: a first-party tracker. That may soon change.
As per a report from 9to5Google, Google’s much-anticipated Pixel Tag has finally made an appearance. The accessory has shown up in various online listings, and the report includes what seems to be its first leaked image, providing an initial glimpse at Google's competitor to Apple’s AirTag and Samsung’s Galaxy SmartTag.
**A tracker with a unique design**
In contrast to most Bluetooth trackers available, the Pixel Tag doesn’t seem to conform to the usual circular or square shape. The leaked image indicates an elongated, pill-like design that sets it apart from its rivals. Interestingly, the design appears to lack a built-in hole or loop for attaching it to keys, luggage, or backpacks. If this is accurate, Google may depend on optional accessories or cases to facilitate mounting the tracker, akin to Apple’s method with the AirTag. Additionally, it is rumored that Samsung's upcoming Galaxy SmartTag 3 will take a similar route by omitting the built-in attachment hole.
**9to5Google**
The online listings allegedly refer to the accessory with the model number GA12506, list its marketing name as Google Pixel Tag, and mention a color option called Fog Light. Currently, technical information is limited. It remains unclear if the tracker will feature Ultra Wideband (UWB) for precise location tracking or whether it will use a replaceable battery or a rechargeable one. These are some of the major unanswered questions.
**Find Hub might finally get its crucial component**
One of the retailer listings also offers a glimpse into what Google is promoting. The translated description (through 9to5Google) states that the Pixel Tag is intended to assist users in swiftly locating everyday items, such as keys, wallets, and luggage, using Google’s secure Find My Device network. It also notes a built-in speaker to facilitate nearby searches while highlighting privacy protections related to location tracking.
This aligns with what you would expect from a modern Bluetooth tracker, but the broader implication is significant for Google’s ecosystem. Android's Find Hub has seen consistent improvements over the past year, and the addition of a Google-made tracker would finally provide Pixel owners with a cohesive option that doesn’t rely on third-party manufacturers. With Google’s Pixel 11 event scheduled for August 12, the timing certainly aligns for an announcement. However, since this represents the first substantial leak regarding the accessory, it’s premature to confirm whether the Pixel Tag will launch alongside the new phones or be released later. For now, it seems Google’s long-awaited competitor to the AirTag is gearing up for its debut.
**Shimul is a contributor at Digital Trends, with over five years of experience in the tech space.**
**iPhone Air 2 leak hints at a smaller Dynamic Island and enhanced cameras**
Apple's iPhone Air 2 appears to be taking shape, and if the latest supply chain report is accurate, the company is not merely updating the hardware. It seems to be honing the elements that made the first iPhone Air stand out. Analyst Jeff Pu indicates that the iPhone Air 2, anticipated to launch in early 2027, will maintain its sleek design while introducing a smaller Dynamic Island, an upgraded camera system, and Apple’s next-generation silicon.
Unlike the Pro models, which often pursue eye-catching camera enhancements or new materials, the Air lineup seems to be evolving through careful refinement. None of the rumored changes are revolutionary on their own, but collectively they suggest that Apple is addressing some of the major shortcomings of the original device.
**The Moto Razr 2026 could feature an upscale finish**
One of Motorola’s most affordable folding phones this year may be receiving a more luxurious touch. Images acquired by The Mac Observer suggest a new Swarovski Edition of the Motorola Razr 70, marketed as the Moto Razr 2026 in the United States. The leaked phone showcases a textured black rear panel arranged in a 3D quilted pattern, with several crystal-like features adorning the lower half. Additional crystals appear beneath the external display, while a larger decorative crystal sits at the center of the hinge.
**Galaxy S27 Ultra price increase seems inevitable as component costs continue to rise**
The Galaxy S27 series is still months away, but rumors of a price increase have already surfaced. According to tipster kro on X, the Galaxy S27 Ultra could see a price rise of up to 150,000 won compared to its predecessor in South Korea, which translates to approximately $104. Of course, a price increase in Korea doesn’t guarantee a similar adjustment in the US or other markets. Nonetheless, this claim isn't implausible given Samsung’s recent alerts about escalating component expenses.
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Google's highly anticipated competitor to AirTag has just been revealed ahead of its launch under a recognizable name.
The Pixel Tag has been revealed before Google's major event, suggesting that it might soon be simpler to locate lost keys and wallets.