Starting in early 2027, YouTube Premium will offer Peacock at no additional charge. This marks Peacock's biggest distribution agreement.

Starting in early 2027, YouTube Premium will offer Peacock at no additional charge. This marks Peacock's biggest distribution agreement.

      TL;DR: Starting in early 2027, YouTube Premium ($11/month) will come with a complimentary subscription to Peacock Premium, marking Peacock's largest wholesale distribution agreement. NBC Sports will produce live events for YouTube.

      Beginning early 2027 in the US, YouTube Premium users will have Peacock Premium included at no additional cost. This announcement made by NBCUniversal and YouTube represents Peacock's biggest wholesale distribution collaboration to date, significantly increasing its audience among existing YouTube Premium subscribers. Currently, Peacock Premium is priced at $10.99 per month separately, while YouTube Premium recently increased its rates to $16 monthly for individuals and $27 for families.

      The bundle allows YouTube Premium subscribers access to the entire Peacock library, which includes NFL Sunday Night Football, the Olympics, NBA, MLB, Premier League, WNBA, college sports, and popular series like The Office, Saturday Night Live, Law & Order: SVU, Love Island USA, and major Universal films. Subscribers will also have the option to upgrade to the ad-free Peacock Premium Plus tier. Additionally, starting later this summer, Peacock Premium will be available as a standalone add-on via YouTube Primetime Channels.

      The arrangement extends beyond just the bundle; NBCUniversal's multi-year distribution agreement with YouTube TV, the leading and fastest-growing pay TV provider in the US, has been renewed. NBC Sports will cover select live sports events for YouTube, and some NBCUniversal live broadcasts will be available on NBC Sports' YouTube channel. This deal will also provide access to Universal+ and Hayu for YouTube Premium subscribers in select international markets and strengthen the companies' collaboration on advertising technology through FreeWheel. As Google enhances its products centered around AI and engagement, integrating a major streaming service with YouTube Premium transforms the subscription from merely an ad-removal tool into a comprehensive entertainment offering.

      Peacock has recently achieved its first quarterly profit after six years since its launch. The YouTube partnership aims to accelerate its growth phase by prioritizing subscription revenue per user for broader scale. Alphabet has increased its capital expenditure forecast to $205 billion this year as it continues to invest in AI and content, positioning the Peacock deal to make YouTube Premium a competitor of bundled services like Apple One and Amazon Prime. “This partnership brings NBCUniversal’s world-class content to YouTube’s unmatched scale,” stated Comcast co-CEO Mike Cavanagh. For YouTube, the key advantage lies in subscriber retention: those who enjoy NFL, the Premier League, and The Office with an ad-free YouTube subscription are less likely to cancel.

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Starting in early 2027, YouTube Premium will offer Peacock at no additional charge. This marks Peacock's biggest distribution agreement.

Starting in early 2027, Peacock Premium ($11/month) will be offered at no additional cost with YouTube Premium. This agreement expands the distribution of YouTube TV and incorporates live sports into YouTube.