RAMmageddon is approaching for cameras, and your ideal setup is in jeopardy.

      Fujifilm's increase in camera prices is the latest indication of a DRAM crisis affecting costs beyond just smartphones and laptops.

      If you've been setting aside money for a new camera, there's disappointing news. The wait until fall just became significantly pricier, and this isn't an issue limited to the camera sector.

      This global chip crisis is impacting virtually all devices equipped with processors and memory.

      Fujifilm

      So, what does this price increase look like?

      Starting September 1, 2026, Fujifilm is raising the retail prices of at least five camera models, as reported by Fuji-Store (via NotebookCheck). The X100 VI will see an increase of €200 to €1,999, approximately $2,119 at today’s exchange rates, while the X-E5, X-T50, and X-S20 will each go up by €100.

      The largest increase is for the medium-format GFX100 II, which will rise by €500 to €8,499. This revision places it €1,000 above its main competitor, the Hasselblad X2D II.

      Fujifilm attributes these price increases primarily to rising production costs linked to the ongoing DRAM crisis, which is affecting not only RAM and NAND flash memory but also the camera sensors and processors essential for these devices.

      Sony

      Is this only an issue for Fujifilm?

      Absolutely not, and this cannot be emphasized enough. Since the DRAM shortage is impacting the supply chains of all manufacturers in the same way, anticipate that Canon, Sony, and Nikon will soon implement their own price increases.

      I have been reporting on the memory crisis and its repercussions on the consumer electronics sector since December 2025, and cameras aren't even the most severely affected category currently.

      Budget smartphones priced under $100 have reportedly become nearly impossible to manufacture profitably, according to analysts at Omdia, while Samsung has just raised prices on its entire new foldable lineup by $100 per model (and these models already commanded premium prices).

      Motorola

      The memory crisis has already altered smartphone pricing dynamics

      Chip manufacturers have also joined the trend of price increases. Recently, Qualcomm informed customers about raising chip prices by a double-digit percentage.

      TSMC, which produces chips for nearly every major tech company globally (including Qualcomm), is also expected to implement price hikes of about 10% across most of its manufacturing facilities.

      With RAM prices alone forecasted to increase another 40% to 50% this quarter, cameras won’t be the last category to see significant price rises before the end of 2026. If you were planning to upgrade your equipment, it’s advisable to do so now, before costs rise by a few hundred dollars more than they should.

      For over five years, Shikhar has regularly distilled developments in consumer tech and shared them...

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