Roblox introduces Build, a mobile feature that converts text prompts into interactive games.

Roblox introduces Build, a mobile feature that converts text prompts into interactive games.

      Roblox introduced Build, a mobile-first AI creation feature that transforms text prompts into basic playable games, starting its alpha phase in New Zealand on July 28. On Wednesday, Roblox revealed this new creation tab within the mobile app, enabling anyone to create a game without using Roblox Studio or writing any code. Users can input descriptions, such as a cozy forest adventure with obstacles, and Build will create a starting point that includes gameplay mechanics, environment, characters, sounds, and visuals. The public alpha testing is open on July 28 for age-verified users aged nine and above.

      Build is integrated with Roblox Studio, allowing creators to begin a project on mobile and later refine it on desktop with the full set of Studio tools or check progress on mobile after launching agents from Studio. This system utilizes a combination of open-source and proprietary Roblox AI models trained on a uniquely extensive set of 3D models and gaming-related data. The Cube foundation model, which Roblox introduced earlier this year, generates game-ready objects capable of functioning as expected without manual coding.

      Roblox acknowledged the quality concerns associated with simplifying game creation. The company explained that its discovery system ranks games based on long-term retention rather than recency or volume, ensuring that games with no players won't appear on the homepage, irrespective of their creation method. Games created with Build will undergo the same safety checks and retention-based ranking as all other Roblox games, with an additional review process for those aimed at younger audiences before being included in the Roblox Kids or Select catalogues.

      In conjunction with Build, Roblox will launch a variety of agentic tools for professional creators in the coming months. These tools include a playtesting agent to identify bugs before players encounter them, an analytics agent to provide insights on game performance in simple terms, and an experiment agent to determine tests that can enhance engagement and monetization. Additionally, a new scene-generation model is in development to create entire editable and playable 3D environments from a single text prompt.

      This announcement occurs amid an influx of AI-generated content on various platforms, which has led to an 84 percent increase in App Store submissions and prompted Apple to take action against low-quality AI-generated applications. Roblox believes that its retention-based discovery system will naturally filter for quality, highlighting only games that players genuinely wish to continue playing.

      A basic version of Build will be available for free, with paid options for power users. Upon completion of the New Zealand alpha, the rollout will extend to additional regions, and Roblox plans to announce more creation tool updates in the upcoming months. The platform currently boasts 132 million daily active users, all of whom can now prototype games from their mobile devices.

      Published July 16, 2026 - 9:27 pm UTC

Other articles

Volkswagen joins the robotaxi competition by launching a shared shuttle service in Hamburg. Volkswagen joins the robotaxi competition by launching a shared shuttle service in Hamburg. Moia is currently providing complimentary autonomous rides in Hamburg utilizing VW ID Buzz vans that have safety operators on board. Plans for launches in the US through Uber and Beep are set for later in 2026. EU compels Google to make Android more accessible under the Digital Markets Act. EU compels Google to make Android more accessible under the Digital Markets Act. The EU has mandated that Google make Android accessible to competing AI assistants and share its search data with rival companies as part of the Digital Markets Act. Oracle is now rated just above junk status following a downgrade by S&P, as expenditures on AI data centers consume cash rapidly. Oracle is now rated just above junk status following a downgrade by S&P, as expenditures on AI data centers consume cash rapidly. S&P lowered Oracle's rating to BBB-, just one level above junk status, as $250 billion in AI data center expenditures depletes cash reserves and bond investors assess the debt as nearing junk levels. This intelligent knitted material is capable of flipping switches, tracking your steps, and even altering its shape. This intelligent knitted material is capable of flipping switches, tracking your steps, and even altering its shape. Researchers at Harvard have developed a programmable knitted material that can alter its shape, function as electronic switches, and has the potential to power the future of wearable technology. Visa introduced a stablecoin platform, causing Circle's shares to drop by six percent. Visa introduced a stablecoin platform, causing Circle's shares to drop by six percent. Visa introduced the Visa Stablecoin Platform, which supports Open USD, enabling banks to issue and settle stablecoins. As a result, shares of Circle fell by approximately six percent. Roblox introduces Build, a mobile feature that converts text prompts into games that can be played. Roblox introduces Build, a mobile feature that converts text prompts into games that can be played. The new Build tab in Roblox allows users to create a game from a text prompt on mobile devices, with alpha testing commencing on July 28 in New Zealand for users aged nine and above.

Roblox introduces Build, a mobile feature that converts text prompts into interactive games.

Roblox's new Build tab enables users to create a game from a text prompt on mobile devices, with alpha testing commencing on July 28 in New Zealand for users aged nine and above.