Reddit's AI is on the lookout for brands that disguise their marketing tactics as genuine feedback.

      Reddit is employing AI to prevent brands from covertly inserting advertisements into your ChatGPT responses.

      Reddit has emerged as a popular platform for sharing views on the internet. You can discover virtually any community, regardless of how specific it may be. However, a new issue has arisen on the platform involving brands and marketers. Companies and agencies are now embedding promotional posts and comments on Reddit in hopes that tools like ChatGPT and Gemini will later present them as authentic recommendations. This tactic is part of generative engine optimization (GEO), a developing marketing technique aimed at influencing chatbot responses instead of traditional Google results.

      In response, Reddit is introducing its own AI, similar to what other platforms are doing.

      Reddit's AI is tracking artificial hype

      Reddit claims that its enhanced automated systems monitor suspicious indicators starting from the creation of an account. Large language models identify subtle patterns of coordinated actions, fake interactions, and generated hype that older spam filters might overlook. According to the company, these systems now prevent 23 million spam views daily, catch approximately 25,000 new spammy posts and comments each day, and revoke nearly 2 million inauthentic votes daily.

      Reddit also notes that user exposure to spam has decreased by about 20% from January to March 2026 compared to the three months prior. It credits the increase in detected spam content to improved enforcement tools rather than a sudden surge in spam itself. The presence of bots, paid promotions, and fake reviews that promote product recommendations is not new to Reddit, but AI chatbots have heightened the incentive to get them onto the platform.

      Your ChatGPT recommendation might be an advertisement in disguise

      Marketing firms have successfully influenced newly created Reddit posts to be cited by ChatGPT, sometimes within a single day, although some of these posts were later removed. Nevertheless, these agencies are continuously seeking ways to circumvent Reddit's moderation. They are generating discussions on Reddit, hoping that chatbots will perceive them as genuine opinions.

      Reddit continues to depend on site administrators, volunteer moderators, and user voting in conjunction with automated enforcement. Community moderators accounted for over half of the removals of posts and comments in the latter half of 2025.

      Vikhyaat Vivek is a technology journalist and reviewer with seven years of experience focusing on consumer hardware.

      X aims to keep your video edits in-house, starting with captions and custom backgrounds

      Multilingual captions and green screen support are currently being rolled out on iOS, with more updates anticipated in the coming weeks.

      X is providing iOS creators a reason to forgo third-party apps for video editing. The company has unveiled a revamped Video Editor and Recorder, introducing tools that creators have been requesting since before the platform was rebranded to X. This launch follows X's renewed focus on live video, where it launched a new Live Studio hub and announced a million-dollar creator payout to encourage more streaming on the platform.

      Built-in captions and custom backgrounds

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      AI tools can subtly influence your opinions when they "refine" your social media posts, according to a study

      A recent study has found that AI tools consistently nudge social media posts in a certain direction, even when instructed to maintain the original meaning.

      If you’ve recently asked an AI tool to assist with composing a social media post, you may have received more than just a grammar correction. Research from the Oxford Internet Institute and the Hasso Plattner Institute found that AI models can shift the tone of a post towards one side of a debate, even when directed not to alter its meaning.

      How a chatbot's edits can alter the narrative

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      I spend considerable time on YouTube Shorts, and these features have become essential for me

      I am a frequent viewer of YouTube Shorts. I can't say I'm proud of it, but the habit of doomscrolling has firmly taken hold, and I find it challenging to break free.

      That said, my extensive time spent on Shorts has allowed me to notice various aspects that disrupt my experience. I've never appreciated the dislike button or the bottom bar that keeps appearing while I’m trying to watch videos. This annoyance accumulates during endless scrolling. Fortunately, that has improved, thanks to recent changes. YouTube has introduced a couple of new Shorts features that have significantly enhanced my use of the app.

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