Hisense's RGB MiniLED technology will be prominently featured at the FIFA World Cup 2026™.

      The FIFA World Cup 2026™ is taking place in the United States, Canada, and Mexico, and Hisense RGB MiniLED display technology has become one of the tournament's most prominent and impactful advancements. As the official sponsor and the Official VAR Review TV Provider of the event, Hisense has integrated its leading technology at all levels of the tournament, from global broadcasting to the screens that assist referees in their crucial decisions.

      The VAR Room: A New Era for Technology

      The influence of Hisense RGB MiniLED is most significant in the Video Assistant Referee (VAR) Room, the central media hub of the tournament. In this space, video assistant referees analyze dives, offsides, and hidden fouls within a fraction of a second. Hisense RGB MiniLED utilizes independent RGB primary light sources, offering a color spectrum that vastly surpasses standard backlighting. Paired with extremely high refresh rates, the displays capture even the slightest physical interactions and changes in body weight during fast-paced moments without any motion blur, rendering each frame with remarkable clarity.

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      This capability was dramatically showcased during a Group D match between the United States and Paraguay, when VAR led to the tournament's first-ever overturn. A Paraguayan player received a yellow card for diving, but after VAR review, the referee consulted ultra-high-definition slow-motion replays on a Hisense-powered monitor, overturned the yellow card, and correctly determined it was a dive. This pivotal correction represented a significant step forward for fair play, facilitated by the very Hisense RGB MiniLED system utilized in the IBC VAR Room.

      The Broadcast Engine: Enhancing Global Viewership

      At the official International Broadcast Centre (IBC) in Dallas for the FIFA World Cup 2026™, which serves as the tournament's media command center, Hisense has set up hundreds of units to support worldwide signal distribution and content creation. Every workflow in this process demands exceptional color accuracy, motion clarity, and stability, which Hisense RGB MiniLED fulfills with its independent RGB primary light sources, providing a color gamut that far exceeds traditional backlighting and ensuring precise reproduction of every frame.

      Nick Brown, FIFA's Director of Commercial Partnerships, remarked regarding the VAR collaboration: “This is a significant move towards ensuring outstanding picture quality and accuracy. It shows how technology can actively support and enhance various elements of the game during the tournament. It highlights the difference that technology leadership and innovation can make for fans, officials, and teams alike.”

      On the inauguration day of the IBC, FIFA President Gianni Infantino made a noteworthy visit to the VAR Room to witness the Hisense RGB MiniLED equipment firsthand. He praised the visual quality and shared a related video experience on his social media channels.

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      The seamless integration of officiating and broadcasting technology marks a pivotal moment for sports technology: the display systems that ensure fairness on the field are the same ones bringing the excitement to viewers around the globe.

      From Infrastructure to Experience: RGB MiniLED Engaging Fans

      In addition to its role in broadcasting and officiating, Hisense has applied the technical excellence of RGB MiniLED to create engaging public experiences in host nations. At the Hisense RGB-themed pop-up activation in New York’s Hudson Yards, next to the well-known Vessel structure, three 116-inch UX series displays and one 85-inch UR9 series display interactive football experiences. This event showcases how RGB MiniLED's independent RGB primary light sources deliver enhanced color accuracy, motion clarity, and an immersive large-screen experience—effectively addressing key viewing concerns for football enthusiasts. Through interactive football-themed games, attendees can experience firsthand how this technology translates product specs into engaging viewing situations, reinforcing the brand message that “Real Game Begins with Hisense.”

      This activation also emphasizes RGB MiniLED as the foundation for innovative brand partnerships, including a collaboration with adidas and FIFA that features a Digital Mirror experience, utilizing RGB Chromagic technology to display authentic jersey colors, and a Color Mural shooting game that unlocks co-branded content. This strategy converts technical capabilities into tangible consumer experiences while driving retail success through the “Out Host with Hisense” initiative.

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      At the Hisense Stadium Fan Experience at New York New Jersey Stadium and the FIFA Fan Festivals in Mexico City and Toronto, the flagship 116-inch UXS RGB MiniLED TV drives additional interactive experiences, ranging from gesture-controlled gameplay to the vivid Champion Frame, where participants reenact iconic tournament moments and receive personalized digital mementos. By employing the same foundational display technology across various operational, broadcast, and consumer engagement points, Hisense creates a cohesive narrative that connects professional-grade innovation with fan interaction.

      A Unified Presence: Technology Embedded in the Tournament

      The FIFA World Cup 2026™ signifies a fundamental shift in how display technology integrates with major sports events. Hisense RGB MiniLED is not just present during the tournament; it is interwoven into its operational framework: correcting plays in the VAR Room, ensuring accuracy at the IBC, and creating immersive experiences in