A study reveals that people may communicate with AI representations of the deceased, perceiving them as reincarnations, which is quite unsettling.
The inaugural AI ghost study is out, and the findings are as complex as one might anticipate.
A study conducted by the University of Colorado Boulder reveals something both impressive and concerning: individuals find it profoundly meaningful to interact with AI representations of deceased loved ones, and most express a desire to do so again.
The researchers refer to this as a “generative ghost,” a term clearly linked to generative AI, though I still find it rather unsettling.
So, what did the study actually uncover?
Doctoral candidate Jack Manning and associate professor Jed Brubaker enlisted 16 participants aged between 22 and 50, each of whom had experienced the loss of someone close.
In individual Zoom sessions, a second researcher used a large language model (LLM) to create a ghost of the deceased in real time, using details provided by the participant, essentially an AI recreation of the person.
Participants engaged with two versions of the generative ghost: one that spoke in the first person (“I remember going to the beach together”) and another that spoke in the third person (“She loved going to the beach with you,” with "you" referring to the participant).
Unanimously, participants favored the first-person “reincarnation” over the third-person “representative,” which I must admit is the aspect I find most disconcerting.
As for the creators of these AI ghosts, and why it matters?
Participants were forgiving of minor factual errors during interactions, but mistakes in terms of endearment were not acceptable. For example, when the ghost of one stepfather referred to his stepson as “champ” — a term he never used — the participant nearly ended the session.
This is the first user experience research on AI ghosts, published by the Association for Computing Machinery (via CU Boulder). Furthermore, services like Project December and HereAfterAI are already marketing AI ghosts commercially.
Participants raised a significant concern: while everyone indicated they would use an AI ghost again, nearly all were apprehensive that individuals mourning their loved ones might become addicted. Consequently, the lab has begun a follow-up study with mental health professionals to examine the psychological benefits and potential risks associated with interactions with generative ghosts.
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Other articles
A study reveals that people may communicate with AI representations of the deceased, perceiving them as reincarnations, which is quite unsettling.
The initial AI ghost study conducted by CU Boulder revealed a unanimous preference among participants for first-person simulations of the deceased, with all participants stating that they would choose to return.
