Hinge is integrating AI into the dating scene, and its CEO believes that Generation Z requires chatbots to facilitate conversations.

      The CEO of the dating app claims that Gen Z, during the pandemic, missed out on crucial years typically spent learning to flirt. Her solution includes AI prompts and guidance on profiles.

      According to Hinge CEO Jackie Jantos, Gen Z daters desire love but struggle to initiate conversations. The app believes a chatbot could assist them in this area.

      In an interview with the BBC, Jantos explained that while Gen Z users “definitely want love,” they often lack the confidence to pursue it. She attributes this to the pandemic, suggesting it deprived young adults of formative social experiences. Consequently, Gen Z is now spending approximately 1,000 fewer hours each year interacting with others compared to peers from two decades ago, with nearly half of young adults in the UK reporting feelings of loneliness “often or always,” she noted.

      The AI solution nobody asked for

      Hinge has introduced two AI tools to address this issue. One analyzes your profile and offers suggestions for enhancement, while the other creates opening lines so you don't have to come up with one yourself. Jantos emphasizes that this initiative is focused on fostering confidence rather than eliminating individual personality. “It’s not about generating words for you,” she stated to the BBC, but rather “helping you articulate who you are.” Certainly.

      Hinge

      This pitch comes at a fortuitous time for Hinge, as its user base grew from 1.4 million to 1.5 million over a year ending in May 2025, whereas Tinder's user count dropped from 1.9 million to 1.5 million in the same time frame. The two apps now find themselves nearly equal.

      Not everyone is on board

      Experts are less hopeful than Jantos about the potential of dating apps and AI to enhance confidence. Dr. Carolina Bandinelli from the University of Warwick argues that the industry has oversold its potential since its inception and has now moved “past the hype.” Matchmaker Siobhan Copland is more straightforward: her Gen Z clients feel overwhelmed, inundated, and are increasingly prioritizing quality over quantity.

      Teaching someone to flirt using AI as a support system is a bold approach. Whether it will succeed remains a separate question altogether.

      Pranob is an experienced tech journalist with over eight years of experience focused on consumer technology. His work has been…

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