Luna believes you might be weary of fitness subscriptions and is presenting its screenless band as a solution.

      Luna Band is entering one of the most subscription-focused sectors of consumer technology with a strategic no-fee approach and a battery life of 10 days.

      Whoop charges $30 monthly, while Fitbit Air keeps certain advanced features behind its Google Health Premium subscription, which costs $9.99 per month. The Oura Ring also comes with a price tag. I would argue that the screenless fitness tracker market has quietly emerged as one of the most subscription-dependent areas in consumer tech.

      Luna is hoping that enough consumers are aware of this trend to establish a business around an alternative. The company, known for the Ring smart ring, is preparing to release its first screenless fitness band in July 2026.

      When will the Luna Band be available for pre-orders?

      The Luna Band was initially revealed at CES 2026, and an official microsite is up with detailed features. The company has announced that pre-orders will begin on July 4, with shipments starting on July 31, 2026.

      Although Luna hasn't disclosed pricing details yet, it has clearly stated that the Band won’t require a subscription. In this market, this is a significant differentiator since it can attract many customers who are reluctant to pay monthly fees for their fitness data.

      As for the features, the band goes beyond basic activity and sleep tracking. The Luna Band allows users to log food intake, supplements, and recent blood tests while storing relevant medical information—something that competitors do not directly address.

      What other features does the Luna Band provide?

      The fitness band operates on Luna’s LifeOS, which integrates with Siri (for iPhone users) and Gemini (for Android users), enabling customized workflows, including haptic alerts and calendar management.

      Voice health logging is anticipated on the fitness band, according to CNET, although it remains unclear if the band itself has a microphone or if the feature operates via connected phones. Its battery can last up to 10 days on a single charge, which is comparable to Whoop.

      In terms of design, it currently resembles Whoop more than Fitbit Air. It features a wider, textured strap available in various materials and colors. The buckle seems to be metallic, while other components of the band are hypoallergenic, making it suitable for prolonged use.

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