Ozzy Osbourne's upcoming performance will feature an AI avatar, and opinions among fans are divided.

      The AI resurrection trend has now extended to Ozzy Osbourne.

      Sharon and Jack Osbourne recently announced the initiative at Licensing Expo 2026 in Las Vegas, revealing their collaboration with Hyperreal and Proto Hologram to develop a realistic digital version of the late Black Sabbath frontman.

      Ozzy passed away in July 2025 at 76, shortly after his final live performance with Black Sabbath in Birmingham.

      What is the goal of AI Ozzy?

      The project is being characterized as an AI-driven avatar rather than just a basic hologram. This avatar will replicate Ozzy’s voice, image, and movements, and is intended to engage with fans in real time. Sharon Osbourne mentioned that fans will be able to ask questions to the digital Ozzy and get responses in his voice.

      The launch is anticipated to begin in Proto Luma units in the UK and US later this summer. These units are life-size interactive display systems that merge holographic presentations with touchscreen and conversational AI capabilities.

      Why are fans already dissatisfied?

      However, the reaction to the announcement has not been entirely positive. Some fans have labeled the project as disrespectful and expressed concerns about utilizing Ozzy’s likeness for future branding and advertisements. Jack Osbourne addressed the backlash during a livestream, asserting that the project would be "so tasteful" and claiming it is much more sophisticated than just linking his father's image to a chatbot.

      Jack also mentioned that the family had discussed similar ideas with Ozzy before he passed away, expressing his belief that his father would have liked the concept. As AI recreations of deceased celebrities emerge as a contentious issue in the entertainment industry, many devoted fans are unhappy with this development.

      Ozzy is not the first prominent figure to experience this treatment. The music industry has already seen digital revivals of artists such as Tupac Shakur, Michael Jackson, and more. Hyperreal has also developed an interactive AI avatar of Stan Lee.

      Vikhyaat Vivek is a tech journalist and reviewer with seven years of expertise in consumer hardware coverage, mainly focusing on…

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