Ozzy Osbourne's upcoming live performance will feature an AI avatar, and opinions among fans are divided.

      The trend of reviving deceased icons using AI has now extended to Ozzy Osbourne. Sharon and Jack Osbourne unveiled the initiative at the 2026 Licensing Expo in Las Vegas, announcing their collaboration with Hyperreal and Proto Hologram to develop a realistic digital representation of the late Black Sabbath frontman.

      Ozzy passed away in July 2025 at the age of 76, shortly after his final live concert with Black Sabbath in Birmingham.

      What is the goal of AI Ozzy?

      The project is referred to as an AI-driven avatar instead of merely a holographic clip. This avatar will utilize Ozzy’s voice, likeness, and movements to engage with fans in real-time. Sharon Osbourne mentioned that fans will have the opportunity to pose questions to the digital version of Ozzy and receive replies in his voice.

      The launch is set to begin this summer within Proto Luma displays in the UK and US. These units are large-scale interactive systems that merge holographic presentations with touchscreen and conversational AI elements.

      Why some fans are upset

      However, the announcement has not gone over as well as the family had hoped. Some fans have deemed the project disrespectful and expressed worries about using Ozzy’s image for marketing and advertisements in the future. During a livestream, Jack Osbourne addressed the criticism, asserting that the initiative would be “very tasteful” and maintained that it is much more sophisticated than simply linking his father's image to a chatbot.

      Jack also noted that the family had previously discussed similar ideas with Ozzy before his passing and expressed confidence that his father would have embraced the project. As AI simulations of deceased celebrities emerge as a troubling new trend in entertainment, dedicated fans are expressing discontent with this development.

      Ozzy is not the first prominent figure to undergo this treatment. The music scene has already experienced digital recreations of stars like Tupac Shakur, Michael Jackson, and several more. Hyperreal has also developed an interactive AI avatar of Stan Lee.

      Vikhyaat Vivek is a tech journalist and reviewer with seven years of experience focused on consumer hardware.

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