A leading competitor to Kindle is enhancing its design, and you might find yourself wanting this e-reader.
Minimalism is out; personality is in.
While Amazon’s Kindle range may lead the e-reader market, Onyx Boox clearly aims to stand out. With the forthcoming Poke 7 series, it is embracing a stylish approach. Honestly, these new e-readers appear far more enjoyable than most devices in this category typically do.
What’s new in the Onyx Boox Poke 7 series?
Before its official launch in China on May 21, Onyx Boox has showcased the revamped design of the upcoming Poke 7 series, marking a significant shift from the typical plain black slab look that most e-readers conform to.
The company seems to be adopting a more playful and lifestyle-oriented design aesthetic this time, featuring vibrant finishes, softer shapes, and an overall cleaner appearance. The new models are likely to fit within Boox’s compact portable lineup, targeting readers who prefer something lightweight and easy to carry daily.
Although the complete specifications remain undisclosed, the Poke 7 series is anticipated to keep offering Android support, which stands as one of Boox’s key advantages over Kindle and Kobo devices. This means access to various third-party reading applications, note-taking tools, cloud syncing, and a much more adaptable user experience overall.
Boox clearly gets it
For years, most e-readers appeared to be designed by those wary of enjoyment. Kindles, Kobos, and even older Boox models primarily adhered to a safe formula: matte black rectangles, thick bezels, minimal character, and a vibe best described as “generic tech rectangle.” This is why companies like Boox are beginning to shine. With colorful finishes, Android-powered adaptability, stylus support, and designs that resemble lifestyle gadgets more than library tools, modern e-readers are gradually evolving beyond being “just for reading.”
Devices like the Palma and Poke series are already merging the line between minimalist tablets and traditional e-readers, and honestly, this change feels overdue. If people carry these devices daily like phones, it’s reasonable to expect they should look less like office supplies and more like something users actually want to flaunt.
Varun is a seasoned technology journalist and editor with more than eight years of experience in the consumer tech media industry. His work spans…
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Other articles
A leading competitor to Kindle is enhancing its design, and you might find yourself wanting this e-reader.
The new Onyx Boox Poke 7 series introduces a sleek, modern design to the e-reader industry while maintaining its competition with Kindle through Android adaptability.
