Apple has agreed to pay $250 million to iPhone users due to Siri's lack of intelligence.

      Siri's significant AI upgrade is overdue, and it's costing Apple dearly

      Apple's much-anticipated Siri enhancement is no longer merely an embarrassing misstep in AI; the company has now agreed to a substantial settlement. The tech giant is set to pay $250 million to resolve a class-action lawsuit claiming it deceived iPhone purchasers in the U.S. regarding the AI-driven Siri features introduced under Apple Intelligence.

      As reported by the Financial Times, the lawsuit focuses on Apple’s commitment to deliver a more personalized Siri, which was first showcased at WWDC 2024 and promoted alongside the latest iPhone models.

      Why is Apple shelling out $250 million?

      Initially, Apple marketed the revamped Siri as a cornerstone of its Apple Intelligence initiative. The virtual assistant was expected to comprehend more personal context, monitor activities across devices, and perform tasks across various applications. However, that upgraded version of Siri has yet to materialize. While Apple has gradually released some Apple Intelligence elements, including writing tools, image generation capabilities, and a satisfactory ChatGPT integration, the more ambitious Siri redesign was postponed far beyond the iPhone 16 release period.

      The lawsuit affects U.S. consumers who purchased the iPhone 16 series and iPhone 15 Pro models, which Apple had advertised as equipped to handle Apple Intelligence features. Over the past few years, the company has attempted to persuade users and investors that it is seriously competing in the AI market. However, the delays were evident, and Apple publicly admitted to the Siri postponement in March 2025, several months after the iPhone 16’s debut.

      Apple still intends to launch it

      Reports indicate that the upgraded Siri is still on track. Apple aims to introduce the new version this year, potentially with iOS 27 and a collaboration with Google to utilize Gemini models to enhance the experience. Even after two years, the feature is still not fully realized, and Apple may find itself paying hundreds of millions to reconcile the difference between the promised capabilities and actual delivery.

      Vikhyaat Vivek is a tech journalist and reviewer with seven years of experience covering consumer hardware, with an emphasis on...

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