You can now view a product's price history for an entire year on Amazon.
The 365-day window being implemented across the US, UK, and India provides a comprehensive context for every purchase decision, extending beyond the last 90 days.
Amazon’s AI shopping assistant, Rufus, can now display a complete year of price history for a product. This means you can access 12 months of pricing information, indicating when the product was available at higher or lower prices, as well as when the most recent price change occurred, prior to making a purchase.
Previously, users could only view up to 90 days of price history, which was sufficient for tracking recent sales, but inadequate for determining if a limited-time offer is genuinely the best price available in the past year.
**Amazon**
**How can you access price history?**
There are two methods to view price history on Amazon. The first and easiest method is to click on the price history link located next to the product price on any product detail page. The second method involves using Rufus, accessible through an icon at the bottom-right corner of the Amazon app or the top navigation bar on the desktop site.
Once there, you can inquire about prices with the AI shopping assistant by asking questions such as, “Has the price dropped recently?” or “What’s the lowest price this product has had in the past year?” The AI assistant will provide the requested information from a 30, 90, or 365-day perspective.
Amazon states that over 50 million customers have utilized the price history feature since its introduction in 2024, though it’s likely that even more individuals have relied on third-party websites or tools that also send notifications for price drops.
**Amazon**
**Who can access the complete year of pricing data?**
The 365-day pricing window will be available to Amazon users in the United States, the United Kingdom, and India. Notably, this feature is not restricted by a paywall (it is not linked to an Amazon Prime membership). All existing users of the platform can access the one-year pricing history feature.
This introduction is particularly timely, as the Amazon Prime Day sale is set to return in June 2026 (and July 2026 in India). With access to a year’s worth of pricing history, consumers will be able to better ascertain whether a Prime Day discount is truly advantageous, or merely regular pricing cloaked in a significant discount label.
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You can now view a product's price history for an entire year on Amazon.
Amazon's Rufus now displays a complete year of price history for any product, available to all customers without requiring a Prime membership, allowing you to determine whether a "limited time" offer is truly valid.
