Google's upcoming wearable may be the display-free Fitbit Air, aiming to compete with Whoop's dominance.
The Fitbit Air may be Google's most significant wearable since the Pixel Watch.
Google has been hinting at a screen-less fitness band since late March, and we now know its name. As reported by 9to5Google, the upcoming device will be known as the "Google Fitbit Air." NBA player Stephen Curry has already been seen sporting it since the start of 2026, providing the public with its first glimpse of Google's response to Whoop.
What is the Fitbit Air and how does it plan to compete with Whoop?
The Fitbit Air targets Whoop directly, the well-known screen-less fitness tracker popular among athletes for its in-depth health metrics, including recovery, strain, and sleep monitoring. The Fitbit Air seems to adopt a similar approach. The “Air” designation suggests a slimmer, lightweight design intended for all-day use without the heft of a conventional smartwatch.
A launch at Google I/O seems likely, considering how openly Curry has been promoting the device. Some basic features are expected to be available for free, while advanced functionalities, such as the AI-driven Ask Coach feature, will be available via a paid subscription.
Additionally, the Fitbit Air will be the first significant non-Pixel wearable to debut under Google's control following the Fitbit acquisition, which places increased expectations on the device.
What is Google Health, and how does it enhance the Fitbit experience?
Google
The hardware is just one aspect. Google intends to rebrand Fitbit Premium, its existing subscription service, as Google Health. Furthermore, Google will incorporate Gemini directly into the Fitbit app to provide tailored health insights. These AI functionalities are already being tested through the public preview of the Fitbit Health Coach.
Following the launch of the Fitbit Air, the Health feature will also be rebranded as the Google Health Coach. The teaser shared by Curry ended with a Google “G” that lacked any Fitbit branding, which is now much clearer. Google seems to believe that its own name holds more influence in the health tech sector than Fitbit does at this time.
Manisha covers technology relevant to daily life, ranging from smartphones and apps to gaming and streaming.
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Google's upcoming wearable may be the display-free Fitbit Air, aiming to compete with Whoop's dominance.
Google's forthcoming screen-less band will be named the Fitbit Air. The company intends to rename Fitbit Premium to Google Health, consolidating wellness features under the Google brand.
