Google is getting ready to launch a fitness band aimed at competing with the screen-free trend of Whoop.
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Google enlisted Steph Curry to introduce its latest Fitbit band, aiming directly at Whoop.
As the Apple Watch effectively dominates the consumer fitness sector, Whoop has established a strong presence in the athletic fitness space. Google is eager to enter this market and has been quietly developing a screen-free Fitbit fitness band to compete with Whoop's dominance.
NBA player Steph Curry hinted at the device on social media this week, stating it will foster a “new relationship with your health.” Bloomberg reports that Google has confirmed Curry has been “collaborating with the team to create something unique,” with more information expected soon.
The device looks like a knitted gray fitness band with orange accents and closely resembles Whoop’s current products. However, unlike Whoop’s model, which includes hardware in its subscription, Google plans to sell the hardware separately while also offering a paid subscription for enhanced features.
Can Fitbit’s personal AI health coach provide a competitive advantage?
The hardware aspect is just part of the equation. Google is integrating the new band with an AI-driven Fitbit personal health coach, featured in an updated Fitbit app. This coach was made available in public preview last October for selected Fitbit Premium users in the US.
Picture it as combining a fitness trainer, sleep consultant, and health advisor all in one application. Users can request a 30-minute workout suitable for hotel rooms, inquire about reasons for waking up fatigued, or monitor how their cardio regimen impacts their sleep. The coach utilizes your biometric data over time, becoming more intelligent and tailored with continued use.
It even allows users to prepare questions for upcoming doctor visits. This feature is reminiscent of Copilot Health and Perplexity Health, which Microsoft and Perplexity recently introduced, respectively.
Should Whoop feel concerned?
Whoop recently secured $575 million in funding and currently boasts a valuation of $10.1 billion, indicating it’s not going anywhere soon. Whoop’s primary advantage lies in its brand recognition, visible on the wrists of numerous prominent athletes across various sports, including football, cricket, and basketball.
Google has certain advantages over Whoop, such as a well-established ecosystem, a well-known brand, and the AI capabilities of Gemini operating in the background. However, to position itself as a serious competitor in the athletic market, Google will need to form alliances with well-known sports figures.
Rachit is an experienced tech journalist with over seven years of expertise covering the consumer technology arena.
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A bold competitor to the prominent Meta?
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Google is getting ready to launch a fitness band aimed at competing with the screen-free trend of Whoop.
Google is developing a Fitbit band without a screen to compete with Whoop, featuring an AI health coach driven by Gemini.