The Insignia 43-inch F50 4K Fire TV is now available for $99.99, reflecting a $100 discount.
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A 4K smart TV available for under $100 is indeed real, and it’s this one.
Best Buy
There was a time when a 43-inch 4K smart TV priced this low would have been seen as a pricing mistake. The Insignia 43″ Class F50 Series LED 4K UHD Smart Fire TV is currently on sale for $99.99, which is a complete $100 reduction from its typical price of $199.99. For less than $100, you’re getting a true 4K panel, integrated Fire TV streaming, and a size that fits well in bedrooms, dorms, offices, or can serve as a secondary screen in the living room.
What you’re getting
This model features a 43-inch 4K UHD (2160p) LED display, enhancing the sharpness of your streaming shows, movies, and games compared to a 1080p set. At this size, 4K significantly improves the clarity of menus and text, and it accentuates high-quality content from platforms like Netflix, Prime Video, and Disney+.
Since this is a Fire TV model, there’s no need for an external streaming device. The interface is integrated, allowing you to log in to your apps, use the voice remote for searches, and receive recommendations on the home screen. The setup process is simple: connect to Wi-Fi, sign in, and you’re ready to watch. It also includes HDMI inputs for gaming consoles and other devices, along with support for standard smart TV features like app updates and over-the-air channels with an antenna.
Why it’s worth it
Economical 4K TVs usually come with noticeable compromises. At under $100, one might expect to lose some features. However, this model covers all the basics: it delivers 4K resolution, a functional smart platform, and an ideal 43-inch size that fits well in nearly any space without being overwhelming.
The pricing is the key point. Selling for $99.99, this 43-inch 4K smart TV is quite remarkable. That’s comparable to the cost of a midrange streaming device or a good pair of headphones. If you've been delaying an upgrade from an old 1080p TV, or if you need a TV for a guest room, kids' room, garage, or office, this makes that choice almost effortless.
The bottom line
If you’re looking for a straightforward 4K TV that covers the essentials and does so for less than the cost of a weekend outing, this Insignia 43″ F50 Series 4K Fire TV priced at $99.99 is hard to dispute. You get 4K resolution, built-in Fire TV streaming, and a flexible 43-inch size, all at a price that seemed unimaginable a few years ago.
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