The price of AMD's RX 9070 XT may increase significantly soon.

      Asus

      Following the reception of Nvidia’s RTX 50-series, which many labeled a "paper launch," there was considerable relief when AMD's RX 9000 series became available in much higher quantities. However, once this initial stock is depleted, AMD might encounter the same issue as other leading graphics cards: widespread price increases. The cards officially launched yesterday, and numerous models were already seen priced significantly above the recommended retail price (MSRP), with some overclocked versions costing up to $250 more than the $600 starting price. Nevertheless, AMD has frequently assured that it is collaborating with its partners to maintain wide availability at MSRP, and indeed, numerous retailers had some models for sale. Unfortunately, those MSRP cards only lasted a short while, and according to retailers, they may not return.

      VideoCardz reported that two well-known European retailers indicated that AMD's latest GPUs would increase in price once the MSRP models sell out. Inet.se, a Swedish retail chain, stated that only the first shipment of cards will be available at MSRP.

      There seems to be some variation among the different manufacturers, as the retailer received only one shipment of Asus and Sapphire GPUs, allowing customers to purchase those until they are sold out. However, the retailer already has a second shipment of PowerColor cards ready, which will be priced higher once the initial batch is sold out.

      Meanwhile, Overclockers UK mentioned that it has thousands of various RX 9070 XT cards in stock, but prices will eventually rise. “MSRP is limited to a few hundred units, so prices will increase once those are sold out,” noted the retailer. “Re-stocking and pricing going forward are uncertain; no one really knows what April will bring.”

      While this situation is frustrating, it is not uncommon. If this applies to all retailers — which is uncertain — it simply indicates that AMD made efforts to ensure availability at MSRP, but not indefinitely. The GPU market is currently in a challenging state, with most new GPUs frequently out of stock, making price hikes unfortunately expected.

      At present, a check on some of the most popular U.S. retailers reveals that this launch has been largely successful for AMD, with the RX 9000 series sold out at both Newegg and Amazon.

      Monica is a computing writer at Digital Trends, concentrating on PC hardware. Since joining the team in 2021, Monica has contributed…

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