X will discontinue revenue sharing on September 7. The new program will exclusively compensate for original content.

X will discontinue revenue sharing on September 7. The new program will exclusively compensate for original content.

      TL;DRX will discontinue revenue sharing on September 7 and introduce a new program called Original Content Rewards. To qualify, creators need a Premium subscription, at least 500 verified followers, and 500,000 views on their home timeline within 90 days. Only original content is eligible. Current members must reapply.

      X is set to end its revenue-sharing program on September 7, replacing it with the Original Content Rewards Program. This new initiative aims to reward those who create original content rather than those who simply share others' work with added captions. Creators will earn revenue based on the “qualified impressions” their original content receives from verified users. X specifies original content as content that includes a user's own writing, reporting, photos, videos, memes, or illustrations.

      The criteria for eligibility are stringent. Creators must be at least 18 years old, subscribe to either a Premium, Premium+, or Premium Business plan, have a minimum of 500 verified followers, and have achieved at least 500,000 views on their home timeline from verified users in the last 90 days. These requirements must be consistently upheld after initial acceptance; if a creator's metrics drop, payments will cease. Only impressions from other Premium users are counted, thereby limiting the monetization potential to X’s paying audience.

      The definition of “original” is precise. Adding captions or overlays to someone else's videos merely describing the content does not qualify. However, creative editing, substantial commentary, or original analysis of another person's post is considered valid. This distinction is X’s effort to differentiate genuine creators from aggregators—a common challenge for platforms that compensate for engagement. Recently, Snapchat made a similar decision by banning AI-generated videos from Spotlight recommendations to support human creators against machine-generated content.

      Current participants in the revenue-sharing program must reapply for the new initiative starting September 8, while those not already enrolled can apply immediately. Earlier this year, X modified its revenue-sharing guidelines to give more weight to engagement from a user's home region, which was perceived as a response to reports that many popular pro-Trump accounts were managed from outside the U.S. YouTube is grappling with a similar issue, having reduced payouts for AI-generated content while its algorithm impacts authentic creators who do not display their faces. X's strategy relies on the notion that insisting on originality and maintaining a paying audience will yield a different result.

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X will discontinue revenue sharing on September 7. The new program will exclusively compensate for original content.

On September 7, X terminates its revenue sharing program and introduces the Original Content Rewards Programme. Creators are required to have 500,000 verified impressions and a Premium subscription.