Microsoft is combining its Copilots into a single AI super app.

      Microsoft has a solution for the increasing number of Copilots intended for user engagement. The company aims to consolidate them into a single app.

      During its earnings call this week, CEO Satya Nadella confirmed that Microsoft is developing a "super app" for Copilot. This app will integrate chat, coding, the Cowork research tool, and Microsoft's new autonomous agents known as Autopilots into one platform. It will cater to both consumer and business sectors and is expected to launch this year, according to The Verge.

      “Copilot is rapidly evolving from chat to Cowork to autopilots,” Nadella stated. He added that combining these elements into one super app is “a significant advancement,” with promises of more information to come. Fortune first disclosed this initiative in May, under the internal motto “Delivering one Copilot.”

      The race to be the first app users open is on. Microsoft isn't the only one pursuing this; the "super app" concept has captured the industry's attention. The idea is to integrate a chatbot, a coding assistant, and agents that act on behalf of users into a unified product.

      OpenAI has already deployed ChatGPT Work for its employees, and Anthropic’s Claude has merged its Cowork agent with its chatbot. The incentive is clear: become the primary app that users open, whether they are composing emails or writing code, and engage with them throughout the day.

      Microsoft has the capacity to pursue this goal. The company reports that paid Copilot subscriptions have exceeded 30 million, with weekly engagement rivaling that of Outlook and Teams.

      However, there are challenges. The figures are less impressive upon closer inspection. Thirty million paid subscriptions represent only a small fraction of Microsoft's approximately 450 million business customers, and the company has been adding usage-based fees. Despite the emphasis on Copilot, relatively few users are currently paying for it.

      There's also a design risk involved. Microsoft has spent months incorporating Copilot into nearly every aspect of Office, resulting in user backlash over a floating button that users demanded be removable. Combining consumer and enterprise tools into one application could amplify user fatigue instead of alleviating it.

      Moreover, bundling everything increases the stakes concerning safety. Copilot has already faced prompt-injection attacks that can turn the assistant against its user. Integrating chat, code, and autonomous agents means that a single flaw could have more significant consequences.

      Nevertheless, the course is established. Microsoft’s growth in cloud services and Copilot has led to a boost in its stock this week, and the super app, built on Copilot Cowork's infrastructure, now represents its primary AI strategy. The aim is to simplify user experience, with the challenge being whether one Copilot will be more manageable than five.